# Hiring: Performance Marketing Specialist / Manager

**Company:** Absolute Marketing Agency

**Location:** Hyderabad, Telangana

**Experience:** Minimum 2+ years of relevant hands-on experience

**Department:** Marketing & Growth

**Reports to:** Head of Marketing

## About Absolute Marketing Agency

Absolute Marketing Agency helps businesses grow through performance marketing, creative campaigns, content and digital marketing. Our team includes content creators, video editors, graphic designers, project management and business development professionals.

We are looking for an experienced Performance Marketing Specialist / Manager who can independently manage paid advertising campaigns, improve lead generation and deliver measurable results for our clients.

This is a hands-on execution role. We need someone who understands the numbers behind campaigns, takes ownership of performance and can work closely with our marketing and creative teams.

## Key Responsibilities

### 1. Paid Advertising

- Plan, set up and manage Meta Ads campaigns across Facebook and Instagram.

- Manage Google Ads campaigns, including Search and other relevant campaign types where appropriate.

- Handle campaign structure, audience targeting, budgets, bidding, placements, retargeting and optimization.

- Monitor daily spend, cost per lead, conversion rates, lead quality and return on ad spend.

- Identify underperforming campaigns and take corrective action.

- Scale campaigns that consistently deliver results while staying within approved budgets.

- Manage campaigns across multiple clients and industries simultaneously.

### 2. Lead Generation and Conversion Tracking

- Build and optimize lead generation campaigns using Meta Instant Forms, landing pages and WhatsApp where appropriate.

- Ensure leads are delivered correctly to the designated Google Sheets, CRM or other approved destinations.

- Monitor tracking and troubleshoot issues involving pixels, conversion events, GTM, GA4 and platform integrations.

- Analyze lead quality, not just lead volume or low cost per lead.

- Work with the client-facing and sales teams to understand which leads convert and use that feedback to improve campaigns.

### 3. Campaign Reporting and Analytics

- Monitor campaigns daily and maintain an accurate campaign performance tracker.

- Prepare weekly performance updates by Saturday afternoon.





- Prepare monthly client performance reports by the agreed deadlines.

- Report spend, impressions, clicks, CTR, CPC, CPL, conversion rates and ROAS where relevant.

- Explain what worked, what failed, why performance changed and what actions should follow.

- Make data-backed recommendations instead of reporting numbers without analysis.

### 4. Creative Strategy and Testing

- Develop transparent advertising briefs for the creative team.

- Identify suitable hooks, messaging, offers, formats and calls to action.

- Work with designers, video editors and content creators to develop performance-focused ad creatives.

- Test different creative concepts, audiences, landing pages and offers systematically.

- Use campaign results to inform the next round of creative production.

- Maintain a structured record of tests, learnings and winning creatives.

### 5. SEO and Local SEO

- Execute keyword research, on-page SEO and local SEO tasks where assigned.

- Manage Google Business Profile updates and monitor local rankings.

- Identify technical and on-page issues and coordinate website fixes with the development team.

- Track relevant keywords, competitor activity and organic search performance.

### 6. Absolute Marketing Agency's Own Growth

- Manage approved paid campaigns for Absolute Marketing Agency.

- Support lead generation for the agency's own sales pipeline.

- Test campaign offers and creatives to attract qualified business prospects.

- Coordinate with the business development team to ensure leads are handed over properly.

### 7. Account Management and Process Discipline

- Maintain a central tracker of campaigns, budgets, results, account ownership and lead destinations.

- Document campaign settings, tracking configurations and key optimization decisions.

- Follow access-control and data-security procedures for all client accounts.

- Flag campaign risks, overspending, tracking failures and lead-delivery issues immediately.





- Work under the direction of the Head of Marketing, with approvals required for material budget changes.

## Required Skills and Experience

- Minimum 2+ years of hands-on experience managing paid advertising campaigns.

- Strong practical experience with Meta Ads Manager.

- Demonstrable experience with Google Ads, or the ability to show strong relevant campaign results across the platforms required for the role.

- Experience managing lead generation campaigns for businesses.

- Good understanding of conversion tracking, pixels, GA4, GTM and campaign analytics.

- Strong understanding of CPL, CPA, CTR, CPC, conversion rates, ROAS and lead quality.

- Ability to interpret campaign data and turn it into actionable decisions.

- Experience working with creative teams to improve ad performance.

- Strong spreadsheet skills and reporting discipline.

- Ability to manage multiple client accounts, prioritize work and meet deadlines.

- Clear written communication and a high level of ownership.

## Preferred Qualifications

- Experience working in a digital marketing agency.

- Experience across multiple industries and local lead generation businesses.

- Experience with landing page optimization, retargeting and funnel analysis.

- Experience with CRM integrations, Google Sheets lead flows and marketing automation.

- Experience with Google Business Profile and Local SEO.

- A portfolio of campaigns showing measurable business outcomes.

## What Success Looks Like

- Campaigns launch correctly and on schedule.

- No unplanned budget overspend.

- Lead destinations and tracking remain functional.

- CPL and lead quality improve against agreed baselines and targets.

- Campaigns are optimized using actual data and sales feedback.

- Weekly and monthly reports are delivered on time.

- Winning creatives and audiences are identified through structured testing.

- Absolute Marketing Agency generates qualified leads through its own campaigns.

- Every account has documented settings, results and operational handover information.

Candidates should be able to explain their own contribution to the results, not just present screenshots from an advertising dashboard.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time
- Paid time off

Work Location: In person

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