Support marketing initiatives using AI tools for content and analytics.
What you’ll do
- Create marketing content using ChatGPT, Google Gemini for blogs, social media, email campaigns
- Apply prompt engineering techniques for generating high-quality marketing copy
- Analyze marketing data using SQL queries and Google Analytics 4
- Perform data cleaning and preparation for marketing reports and dashboards
- Use Excel/Google Sheets for campaign performance tracking and analysis
- Work with marketing APIs (Google Ads, Facebook Ads,
HubSpot) and JSON data
- Support SEO initiatives using AI-powered tools like SEMrush, Ahrefs
- Create visual content using Canva, AI image generation tools (Midjourney, DALL-E)
- Learn about AI ethics in marketing and responsible use of automation
- Use Git/GitHub for collaborative content management (preferred)
- Maintain transparent written communication in all marketing materials
Requirements & qualifications
- Generative AI & LLM basics: use cases for content creation, limitations
- Prompt engineering and prompt testing for marketing content
- Work with RESTful APIs and JSON (Google Ads, social media platforms)
- Data cleaning and preparation for marketing analytics
- SQL basics for querying marketing databases (preferred)
- Excel/Google Sheets for data analysis and visualization
- Understanding of digital marketing: SEO, SEM, social media, email marketing
- ChatGPT, Google Gemini for content generation
- Clear written communication for marketing content
- Awareness of AI ethics in marketing and advertising
- Version control with Git/GitHub (optional)