JD –Manager– Social Media Communications

BASIC INFORMATION

Position Name

Manager – Social Media Communications

Job Band

3

Reporting

Head – Communications, SCO India

Location

Gurgaon / Mumbai

ROLES & RESPONSIBILITIES

Job Purpose/Objective

- To lead DP World India’s social media agenda, strengthening the company’s digital presence and ensuring social channels effectively support brand, communication and business priorities.
- To build a distinctive and engaging social presence that connects DP World’s capabilities, stories and point of view with the audiences that matter to the business.

Key responsibilities

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Own and execute the B2B social media strategy across key platforms, with a strong focus on LinkedIn for customers.

- Develop and execute monthly and quarterly content calendars aligned with business priorities, campaigns and corporate communication objectives.

- Create engaging content around logistics, supply chain, global trade, infrastructure, technology, sustainability, business solutions.

- Work closely with business, commercial, sustainability, human resources, communication and other functions to identify strong stories, case studies and content opportunities.

- Develop and manage different content formats including static posts, carousels, infographics, short videos, interviews and event content.

- Develop and update web pages for businesses and enterprise functions.

- Lead high impact social media campaigns on businesses.

- Build C-suite thought-leadership content for senior leadership, including posts, blogs, articles, industry viewpoints and executive communication

- Translate technical or complex business information into simple, interesting and social-first content.

- Support social media communication around sports events, govt events and knowledge forums,



partnerships, business announcements, customer stories and key milestones.

- Monitor conversations around the brand, industry and competitors and identify relevant trends and opportunities.

- Define and monitor social media performance to measure the success of social media campaigns, provide regular reports with actionable recommendations for future strategies and campaign development.

- Drive improvement in engagement, reach, follower quality, share of voice and overall brand visibility among relevant B2B audiences.

- To establish and manage an internal dashboard of measurements which analyses campaigns and translates data to contributors/stakeholders. Results and ROI should tie back to marketing/recruitment/branding objectives.

- Work with global teams to ensure all communication follows brand, corporate communication and reputation guidelines.

- Manage external creative, social media and production agencies where required.

- Work with tech team to implement SEO strategies to drive website traffic.

- Work closely with digital/performance teams on SEM and paid media campaigns, ensuring alignment between search, social and overall campaign objectives.

- Manage Online Reputation Management (ORM) through social listening, monitoring brand mentions and sentiment, responding appropriately, and escalating potential reputation or crisis issues to relevant stakeholders.

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QUALIFICATIONS & COMPETENCIES





Skills and Competencies

-
5-8 years of experience in digital marketing and content development.

- Candidates with previous experience of working in corporate communication or PR & Social Media agency having worked with global cross functional teams would be an added advantage.

- A background in/thorough understanding of the Logistics and Supply Chain Management industry knowledge is a big plus;

- Strong business and commercial acumen and a strategic mindset
- Ability to study trends and develop story ideas for customer awareness.
- The ability to use technology and data to measure the impact of social media activities and generate insights to aid subsequent decision making, as well as the end-to-end execution of large campaigns involving multiple stakeholders (internal, vendors, agencies, media, etc) independently
- Knowledge of media buying

- Possess excellent leadership and stakeholder management skills

- Strong content development knowledge

- Robust work ethic, reliable, discreet, and able to retain confidential information

- Professional demeanor, strong brand ambassador for the department and DP World

- Strong analytical skills and data-driven thinking.

Stakeholders

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Internal: Commercial Team / Tech Team/ Communications Team

- External: Customers / External Vendors

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Educational Qualification (any one)

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Master’s in Mass Communication

- Master’s in Digital Marketing

- Masters in Business Administration, Master’s in Finance

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Range/ Min no of years - of overall Experience required

-
5-10 years

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Min no of years of Industry specific experience required, if any & the industry type

-
Min. 2 years of experience in logistics industry would be preferred

📌 Senior Manager - Social Media Communications - SCO (Gurugram)
🏢 DP World
📍 Gurugram