Job Description: Meta Ads Expert

Company: Digitaiga, a full-service digital marketing agency
Location: Lucknow, Uttar Pradesh (On-site / Hybrid)
Employment Type: Full time
Experience: 2-5 years in performance marketing (Meta Ads focus)
Salary: As per experience and skills (₹ ___ to ₹ ___ per month)

About Us

Digitaiga is a digital marketing agency offering Meta Ads management, Shopify development, influencer and UGC campaigns, SEO, Google Ads, and social media management. As a Meta Ads Partner agency, we help brands across India grow through data-driven performance marketing.

Role Overview

We are looking for a results-driven Meta Ads Expert to plan, launch, and scale paid campaigns on Facebook and Instagram for our clients across e-commerce, lead generation, and local businesses. You will own campaign performance end to end, from strategy and creative direction to optimisation and reporting.

Key Responsibilities

- Plan, set up, and manage Meta Ads campaigns (Facebook and Instagram) across objectives: Sales, Leads, Traffic, and Engagement.
- Build and execute full-funnel strategies (TOF, MOF, BOF), including retargeting and lookalike audiences.
- Monitor and optimise key metrics such as CPP, CPL, CTR, CPM, ROAS, and conversion rate.
- Scale winning campaigns while keeping acquisition costs under control.
- Run structured A/B tests on creatives, audiences, copy, and placements.
- Work with the creative team to brief and review ad creatives (static, video, UGC, carousel) and write high-converting ad copy.
- Set up and maintain Meta Pixel, Conversions API (CAPI), custom events,



and catalog/Shopify integrations.
- Manage client ad budgets and allocate spend efficiently across campaigns.
- Prepare weekly and monthly performance reports with clear insights and next steps.
- Conduct ad account audits and troubleshoot issues such as ad rejections, learning limited status, and account restrictions.
- Stay updated on Meta platform changes, algorithm updates, and industry trends.
- Coordinate with clients and internal teams (design, content, web development) for smooth execution.

Required Skills and Qualifications

- Proven hands-on experience managing Meta Ads with a track record of profitable results.
- Strong understanding of Ads Manager, Business Manager, Events Manager, and Meta Pixel/CAPI.
- Experience managing monthly ad budgets of ₹5 lakh+ (preferred).
- Solid knowledge of audience targeting, funnel structure, and the Advantage+ campaign setup.
- Strong analytical skills with Google Analytics, Looker Studio, and spreadsheets.
- Good understanding of ad creatives, hooks, and copywriting that converts.
- Experience with Shopify/e-commerce stores and lead-gen funnels.
- Excellent communication skills in Hindi and English.
- Ability to work under pressure and handle multiple client accounts.

Positive to Have

- Meta Blueprint certification.
- Experience with Google Ads, influencer marketing, or UGC campaigns.
- Knowledge of WhatsApp marketing and CRM tools.
- Experience in industries like D2C, real estate, education, hospitality, or healthcare.

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Meta Ads Expert (Lucknow)
🏢 DigiTaiga
📍 Lucknow