Conversion UX Strategist

We are hiring a Conversion UX Strategist to research client businesses, understand customer intent and campaign objectives, and independently develop strategic landing-page plans designed to improve user experience and conversion performance.

This role focuses on research, strategic thinking, customer journeys, content structure, and conversion planning. The selected candidate must be able to turn business requirements into a complete, practical landing-page strategy and prepare a professional planning document for client review and approval before design and development begin.

Job Responsibilities

- Research client businesses, products or services, competitors, target audiences, customer pain points, and buying intent
- Understand Google Ads campaigns, traffic sources, campaign objectives, and expected conversion actions before planning landing pages
- Identify the information users need to understand an offer, evaluate a business, overcome objections, and take action
- Plan the complete landing-page journey, including section order, information hierarchy, content flow, and conversion paths
- Determine the appropriate headlines, value propositions, service explanations, offers, calls to action, FAQs, trust signals, testimonials, and supporting proof
- Develop landing-page strategies that align customer intent, campaign messaging, business objectives, and conversion goals
- Prepare complete landing-page planning documents covering research findings, strategic recommendations, page structure, content direction, and conversion rationale
- Present and explain planning documents to clients, incorporate feedback, and revise recommendations until the strategy receives approval




- Identify potential conversion barriers, confusing information, unnecessary steps, weak messaging, and missing trust elements
- Recommend practical improvements to strengthen clarity, credibility, user experience, and conversion potential
- Coordinate with designers, developers, copywriters, and campaign teams to communicate the approved strategy and implementation requirements
- Review completed landing pages to verify that the approved structure, messaging, user journey, and conversion elements have been implemented correctly
- Evaluate existing landing pages and available performance data to identify opportunities for further optimization
- Ensure that every planned page is practical to implement, easy to understand, aligned with campaign intent, and focused on a clearly defined conversion goal

Experience

Relevant experience in conversion rate optimization, landing-page strategy, UX planning, digital marketing, content strategy, CRO, or performance marketing is preferred.

Who Can Apply

- Candidates with strong research, analytical thinking, strategic planning, and communication skills
- Candidates who can independently understand a business, its target audience, and its marketing objectives
- Candidates who can plan a complete landing-page journey from initial user intent to the desired conversion action




- Candidates who understand landing-page structure, value propositions, customer objections, calls to action, trust signals, and conversion principles
- Candidates who can prepare clear, professional strategy documents for client review and approval
- Candidates comfortable presenting strategic recommendations, explaining their reasoning, and incorporating client feedback
- Candidates who can translate strategic plans into explicit instructions for design, development, and content teams
- Candidates with knowledge of Google Ads landing pages, customer journeys, conversion funnels, and performance marketing will be preferred
- Candidates with experience in a digital marketing agency, CRO agency, UX strategy, or landing-page optimization will be preferred

This is primarily a research, strategy, and conversion-planning role, not a website design or development position.

Skills

Conversion Rate Optimization · Landing Page Strategy · UX Strategy · UX Planning · Client Approval Documentation · Customer Journey Mapping · User Intent Research · Audience Research · Competitor Analysis · Content Structuring · Conversion Copy Planning · Google Ads Landing Pages · Value Proposition Development · CTA Strategy · Trust Element Planning · Conversion Barrier Analysis · Client Presentation · CRO

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad