B2B Lead Generation Executive

Job Summary

We are looking for a results-driven B2B Lead Generation Executive who can identify potential business customers, find the right decision-makers, and generate qualified sales opportunities through targeted prospect research and personalized outreach.

You will be responsible for researching target businesses, building accurate prospect databases, running cold email and LinkedIn campaigns, managing follow-ups, and qualifying interested prospects for the sales team.

The primary goal is to create a consistent pipeline of relevant, qualified B2B leads—not simply build large contact lists.

Key Responsibilities1. B2B Prospect Research & Identification

- Research potential B2B customers based on industry, location, company size, business needs, and relevant buying signals.
- Identify companies that match the target customer profile and may benefit from our services.
- Use Google Search, Google Maps, LinkedIn, business directories, and other relevant sources to discover new prospects.
- Monitor business activities and signals that may indicate a potential need for our services.
- Explore new industries, target segments, and prospecting sources to expand lead generation opportunities.

2. Decision-Maker Identification & Contact Verification

- Identify key decision-makers, including Founders, CEOs, Directors, Business Owners, and Marketing Heads.
- Find and verify professional contact details, including business email addresses, phone numbers, LinkedIn profiles, and company information.
- Use prospecting and email verification tools to improve contact accuracy.
- Research companies and decision-makers to personalize outreach messages.
- Maintain accurate, updated, and usable contact records.

3. Lead Database Building & Management

- Build, organize, clean, and segment B2B prospect databases.
- Remove duplicate, invalid, incomplete, and outdated contact records.
- Categorize prospects by industry, location, company size, decision-maker role, and potential business needs.
- Maintain organized prospect lists using CRM systems, Excel, or Google Sheets.
- Ensure lead data is accurate and accessible for outreach and sales follow-up.

4. B2B Outreach & Follow-Up





- Execute personalized cold email and LinkedIn outreach campaigns to relevant business prospects.
- Use WhatsApp for business outreach where appropriate and permitted.
- Write concise, relevant messages tailored to the prospect's business and potential requirements.
- Manage structured follow-up sequences for prospects who have not responded.
- Track responses, maintain professional communication, and identify opportunities to continue conversations.
- Test different outreach messages, approaches, and channels to improve engagement.

5. Lead Qualification & Sales Handover

- Review prospect responses and identify businesses showing genuine interest in our services.
- Qualify leads based on business fit, potential requirements, expressed interest, and readiness for the next step.
- Schedule meetings with interested prospects or pass qualified leads to the sales team.
- Share relevant prospect information and conversation history to support effective sales follow-up.
- Keep lead status, interaction history, and follow-up dates updated in the CRM or tracking sheet.

6. Performance Tracking & Optimization

- Track lead generation activity, response rates, qualified leads, and meetings booked.
- Test new industries, target audiences, messaging strategies, and prospecting sources.
- Analyze which channels and methods generate the highest-quality opportunities.
- Work closely with the sales team to understand lead quality and improve targeting.
- Maintain regular reports on pipeline development, outreach performance, and lead generation results.

Tools & Platforms

- B2B Prospecting: Apollo.io, LinkedIn Sales Navigator
- Research: Google Search, Google Maps, business directories, company websites
- Contact Verification: Email verification and contact validation tools
- Outreach: Cold email tools, LinkedIn, and WhatsApp where appropriate
- Lead Management: CRM systems
- Data Management: Microsoft Excel and Google Sheets
- AI & Automation:



AI-powered research, personalization, and outreach tools

Required Skills & Experience

- Understanding of B2B lead generation, prospect research, and outbound sales.
- Ability to identify target companies and find relevant decision-makers.
- Experience building and maintaining accurate prospect databases.
- Familiarity with contact discovery, email verification, and data enrichment tools.
- Ability to write personalized, professional outreach messages.
- Understanding of cold email, LinkedIn outreach, follow-up sequences, and basic lead qualification.
- Proficiency in Excel or Google Sheets and familiarity with CRM systems.
- Strong research, communication, organizational, and analytical skills.
- Attention to detail when managing contact data and tracking prospect interactions.
- A results-oriented mindset focused on qualified opportunities and lead quality.

Who Can Apply?

Candidates with experience or an interest in B2B lead generation, sales development, business development, prospect research, cold outreach, appointment setting, or digital marketing can apply.

We are looking for someone who is proactive, comfortable researching businesses, confident in professional communication, and able to turn prospect data into meaningful sales opportunities.

Role Objective & Performance Metrics

Success will be measured by:

- Accuracy and relevance of prospect databases.
- Number of suitable decision-makers identified and verified.
- Outreach response and engagement rates.
- Qualified leads generated for the sales team.
- Meetings booked with relevant prospects.
- Follow-up consistency and CRM accuracy.
- Improvement in lead quality through testing and collaboration with sales.

The objective is to build a reliable pipeline of qualified B2B sales opportunities through targeted research, accurate data, personalized outreach, and consistent follow-up—not simply maximize database size or message volume.

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks:

- Cell phone reimbursement
- Flexible schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 B Lead Generation Executive (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad