Position: Assistant Brand Manager

Role overview

Crescent Group is a leading real estate developer specializing in premium commercial developments that redefine business spaces. We are looking for a data-driven and performance-oriented Assistant - Brand Manager to drive qualified lead generation, digital sales, and ROI-focused marketing initiatives across our commercial real estate portfolio

Key responsibilities

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads.
- Drive lead generation while optimizing CPL (Cost Per Lead), CPA (Cost Per Acquisition), CPQL (Cost Per Qualified Lead), and CPSV (Cost Per Site Visit) to maximize campaign efficiency.
- Monitor campaign performance, analyze KPIs, and provide actionable insights to improve conversions and return on ad spend (ROAS).
- Manage campaign tracking and attribution using GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.
- Support digital sales initiatives by improving the online customer journey and maximizing digital revenue opportunities.
- Demonstrate an inclination to use AI-powered tools wherever required for campaign planning, audience insights, reporting, automation, and performance optimization.

Requirements

- Bachelor's degree in Marketing, Business, Digital Media, or a related field. (MBA Preferred)
- 4–7 years of experience in Brand Management,



preferably in Commercial Real Estate.
- Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversions API, and Microsoft Clarity.
- Solid understanding of conversion tracking, attribution models, CRM integration, and lead lifecycle management.
- Proven experience in optimizing campaigns based on CPL, CPA, CPQL, CPSV, ROAS, CTR, and Conversion Rate.
- Experience working with landing pages, lead funnels, and marketing automation platforms.
- Excellent analytical, reporting, and problem-solving skills with a data-first approach.
- Strong communication, stakeholder management, and collaboration skills.
- Self-motivated, proactive, and capable of managing multiple campaigns simultaneously.
- Knowledge of SEO and organic marketing is an added advantage.
- Experience with AI-enabled marketing tools for campaign optimization and productivity is preferred

Pay: ₹400,000.00 - ₹900,000.00 per year

Application Question(s):

- Do you have any prior experience in the real estate industry?

Experience:

- Branding: 3 years (Preferred)
- Performance marketing: 3 years (Preferred)
- Digital marketing: 3 years (Preferred)
- Google Ad Manager: 3 years (Preferred)
- Lead generation: 3 years (Preferred)

Work Location: In person

📌 Assistant Brand Manager (Andheri)
🏢 Pretty Child
📍 Andheri