We are looking for a creative and detail-oriented Email Marketing Executive to manage email marketing campaigns, create engaging email content, maintain subscriber databases, and improve email performance. The candidate will be responsible for generating leads, nurturing prospects, and increasing customer engagement through effective email marketing strategies.
Roles & Responsibilities:
- Create, schedule, and execute email marketing campaigns.
- Design and develop email templates and newsletters.
- Build and maintain email subscriber databases.
- Segment audiences for targeted email campaigns.
- Create compelling subject lines and email content.
- Monitor campaign performance, including open rates, click-through rates, and conversions.
- Perform A/B testing to improve email performance.
- Generate leads through email outreach campaigns.
- Ensure email deliverability and compliance with email marketing best practices.
- Coordinate with SEO, Content, Design, and Sales teams for campaign execution.
- Track and report campaign results regularly.
- Identify opportunities to improve customer engagement and retention.
Required Skills:
- Knowledge of email marketing platforms like Mailchimp, HubSpot, SendGrid, Brevo, ActiveCampaign, or Zoho Campaigns.
- Understanding of email marketing metrics and analytics.
- Strong written communication and content creation skills.
- Knowledge of audience segmentation and automation workflows.
- Basic HTML/CSS knowledge for email templates.
- Lead generation and email outreach experience.
- Valuable understanding of digital marketing concepts.