Indeed Job Title
Landing Page Conversion Strategist (UX & CRO)

Job Description
We are looking for a Landing Page Conversion Strategist who can independently research client businesses, understand customer intent, and develop complete landing-page strategies designed to turn campaign traffic into qualified enquiries and business opportunities.

This role focuses on research, strategic planning, conversion thinking, and client-approved documentation. You will determine what a landing page should communicate, how its sections should be arranged, which trust elements are needed, and how visitors should move toward the desired action before the design and development teams begin implementation.

The key requirement is the ability to transform business goals and audience research into a clear, practical landing-page plan that clients can review, understand, and approve.

Key responsibilities include:

- Research client businesses, products or services, competitors, target audiences, and customer needs before planning a landing page
- Understand Google Ads campaigns, traffic sources, campaign objectives, search intent, and desired conversion actions
- Identify the questions, concerns, objections, and decision-making factors that influence the target audience
- Develop the complete landing-page strategy, including the user journey, section sequence, information hierarchy, and conversion flow
- Determine the purpose of each section and the information required to guide visitors toward an enquiry, consultation, purchase, or other defined action
- Plan headlines, value propositions, service explanations, offers, calls to action, FAQs, testimonials, case studies, and trust elements
- Recommend suitable proof points and credibility signals based on the client’s business, audience, and available evidence
- Identify potential conversion barriers,



confusing messaging, missing information, and unnecessary steps in the user journey
- Prepare qualified landing-page strategy documents that clearly explain the research, rationale, recommended structure, content direction, and conversion approach
- Present the planning document to clients, explain strategic decisions, gather feedback, and revise recommendations until approval
- Translate the approved strategy into clear implementation guidance for designers, copywriters, and developers
- Coordinate with internal teams to ensure the approved content structure, messaging, CTAs, and conversion requirements are implemented correctly
- Review completed landing pages to identify gaps between the approved strategy and the final implementation
- Evaluate landing pages from a user-experience, campaign-relevance, clarity, and conversion perspective
- Recommend improvements based on user behavior, campaign performance data, client feedback, and available conversion insights

Experience
Relevant experience in landing-page strategy, conversion rate optimization (CRO), UX planning, performance marketing, digital marketing, content strategy, or conversion-focused website planning preferred.

Candidates who have independently planned landing pages and prepared structured strategy documents for client review or approval will have an advantage.

Who Can Apply

- Candidates with strong research, analytical thinking, strategic planning,



and written communication skills
- Candidates who can understand a client’s business and independently translate its goals into a complete landing-page strategy
- Candidates who can map customer intent, identify conversion barriers, and plan a logical user journey
- Candidates capable of preparing professional, client-ready strategy documents that explain what should be built and why
- Candidates who understand Google Ads landing pages, campaign intent, value propositions, CTAs, trust signals, and conversion principles
- Candidates comfortable presenting recommendations, explaining strategic decisions, handling client feedback, and revising plans
- Candidates who can coordinate with design and development teams to ensure accurate implementation of an approved strategy
- Candidates with agency experience in CRO, UX strategy, landing-page planning, or performance marketing will be preferred
- Candidates interested in strategy and conversion planning rather than primarily designing websites or writing code

Skills
Landing Page Strategy · Conversion Rate Optimization · UX Strategy · Customer Journey Mapping · User Intent Research · Competitor Research · Conversion Planning · Information Architecture · Content Structuring · Conversion Copy Planning · Value Proposition Development · CTA Strategy · Trust Signal Planning · Google Ads Landing Pages · Conversion Barrier Analysis · Client Approval Documentation · Strategic Presentation · CRO · Landing Page Auditing

Pay: ₹15,000.00 - ₹30,000.00 per month

Advantages:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Landing Page Conversion Strategist (UX & CRO) (Anand Vihar)
🏢 Digital Marketing Doctor
📍 Anand Vihar