JOB DESCRIPTION

Head — Agro Products Marketing, Sales & Distribution

Company: Afrinest Global Pvt. Ltd.

Pune, Maharashtra, India

Department: Agro Products Business

Experience: 5-6 years preferred in relevant industries

Position Type: Full-time

Reporting To: Promoters / Senior Management

Compensation: Competitive, commensurate with experience and demonstrated capability

1. About Afrinest Global Pvt. Ltd.

Afrinest Global Pvt. Ltd. is a Pune-based 82B trading company with seven years of

experience in domestic and international markets. The company operates across multiple

product verticals, including agricultural commodities and food products, home care,

personal care, industrial hygiene products, and other trading commodities.

Our agro-products portfolio includes fresh onions, ginger, parboiled rice, lentils, Toor Dali

turmeric powder and other agricultural commodities.

We are focused on building a strong, scalable and sustainable agro-products business

through reliable sourcing, competitive pricing, customer relationships, institutional sales

and an expanding distribution network.

2. Position Overview

We are seeking a dynamic, commercially driven and entrepreneurial professional to lead the

marketing, sales and distribution function of our agro-products business.

The successful candidate will be responsible for developing the business strategy,

identifying growth opportunities, expanding the customer and distribution network,

strengthening sourcing capabilities, building a competent team and achieving defined

business milestones.

This role requires a professional who can combine strategic thinking with hands-on

execution and take ownership of business development, revenue growth, profitability and

operational performance.

3. Key Roles and Responsibilities

A. Business Strategy and Development

Develop and implement a comprehensive marketing, sales and distribution strategy

for the agro-products vertical.

Identify attractive product categories, target markets, customer segments and new

business opportunities.

Develop short-term, medium-term and long-term business plans.

Build a scalable business model focused on sustainable revenue growth, profitability

and working-capital efficiency.

Explore opportunities in domestic and international 82B markets.

B. Marketing and Sales

Develop and execute sales plans for agricultural commodities and food products.

Identify, acquire and manage customers, including wholesalers, distributors,

retailers, institutional buyers, fcxjd processors and bulk purchasers.

Establish strategic relationships with large-volume buyers and channel partners.

Develop competitive pricing strategies, sales proposals and commercial offers.

Lead customer negotiations, business development initiatives and

management.

Identify opportunities for private-label products, branded products and recurring

supply contracts.

C. Distribution Network Development

Establish and expand a reliable network of distributors, dealers, wholesalers and

institutional customers.

Identify suitable geographical markets and develop territory-wise expansion plans.

Design appropriate distribution models, commercial terms, channel margins and

volume-based incentive structures.

Develop systems for order management, dispatch coordination, customer service

and repeat business.

Monitor channel performance and ensure efficient market coverage.

D. Sourcing and Procurement Support





Assist in identifying and evaluating reliable farmers, aggregators, mandis,

processors, millers, manufacturers and bulk suppliers.

Work closely with the procurement team to ensure competitive sourcing, consistent

quality and dependable supply.

Evaluate suppliers on price, quality, capacity, reliability, documentation and delivery

performance.

Analyse seasonal availability, commodity price movements and procurement

opportunities.

Coordinate with quality, logistics and finance teams to optimise landed cost,

inventory and working capital.

Support the development of long-term supplier relationships and alternative

sourcing channels.

E. Team Building and Leadership

Recruit, develop and lead an effective sales, marketing and distribution team as the

business expands.

Define roles, responsibilities, territories and individual performance targets.

Establish clear reporting structures, sales processes and performance review

mechanisms.

Train and motivate team members to achieve business objectives.

Build a performance-oriented culture based on accountability, customer service,

teamwork and ethical business practices.

F. Business Planning, Milestones and Performance Management

Establish measurable monthly, quarterly and annual business milestones.

Prepare sales forecasts, revenue budgets, expense plans and business development

roadmaps.

Monitor sales volumes, turnover, gross margins, customer acquisition, collections

and profitability.

Track performance against targets and initiate corrective actions wherever required.

Submit regular business performance reports and growth plans to senior

management.

Develop dashboards and management information systems to support data-driven

decision-making.

G. Market Intelligence and Competitive Analysis

Monitor market demand, commodity prices, seasonal trends, competitor activities

and prevailing trade practices.

Identify new products, customer requirements and emerging market

Recommend product expansion based on market potential and commercial

viability.

Provide actionable insights to management on pricing, sourcing, distribution and

market-entry strategies.

H. Commercial and Operational

Coordinate with procurement, operations, logistics, finance and management to

ensure smooth execution of customer orders.

Monitor customer credit exposure, payment collections and receivables in

coordination with finance.

Ensure adherence to approved pricing, credit limits, contractual terms and internal

procedures.

Support compliance with applicable food safety, product labelling, trade

documentation and domestic or e4X)rt requirements, as relevant.

Maintain accurate sales records, customer databases, supplier information and

business forecasts.

4. Educational Qualifications and Experience

Graduate in Business Administration, Commerce, Agriculture, Agricultural Business

Management, Food Technology or a related discipline.

MBA/PGDM in Marketing, Sales, Agribusiness or Supply Chain Management will be

an advantage.

5—6 years of relevant experience is preferred, particularly in agro-commodity trading,

food products, FMCG,



agricultural procurement, wholesale distribution or 82B sales.

Demonstrated experience in business development, customer acquisition,

distribution network expansion and sales target achievement.

Exposure to agricultural commodity sourcing, bulk trading, institutional sales or

import-export operations will be an added advantage.

5. Essential Skills and Personal Attributes

The ideal candidate should demonstrate:

Strong business acumen and an entrepreneurial mindset.

Strategic planning ability combined with hands-on execution.

Excellent sales, negotiation, communication and relationship-building skills.

Ability to identify opportunities and convert them into profitable business.

Strong analytical, financial and commercial understanding.

Experience in team development, target setting and performance management.

Ability to work independently and take ownership of results.

A proactive, resourceful and solution-oriented approach.

Integrity, professionalism and commitment to long-term business relationships.

Willingness to travel for customer development, supplier visits, market surveys and

distribution expansion.

Proficiency in MS Excel, sales reporting and business planning tools.

6. Key Performance Indicators (KPIs)

Performance will be evaluated against mutually agreed business objectives, including:

1. Revenue growth and sales volume achievement.

2. Gross margin and contribution profitability.

3. Acquisition of new customers and development of key accounts.

4. Expansion and productivity of the distribution network.

5. Development of reliable sourcing channels and competitive procurement costs.

6. Repeat orders, customer retention and satisfaction.

7. Timely collections and working-capital discipline.

8. Achievement of monthly, quarterly and annual milestones.

9. Team productivity and achievement of individual targets.

10. Accuracy of forecasting, reporting and execution of business plans.

Specific targets will be established in consultation with management, considering the

existing business base, available capital, product mix and market opportunities.

7. What We from the Candidate

We are looking for more than a conventional sales professional. The selected candidate

should have the ability and ambition to help build a business vertical, establish a strong

market presence and develop systems that support sustainable growth.

The candidate should be capable of translating business objectives into practical action

plans, building productive relationships with buyers and suppliers, developing a capable

team and delivering measurable commercial results.

Candidates with a proven record of building business from an early stage, opening new

markets or developing distribution networks will receive preference.

8. Application and Recruitment Process

Interested candidates may submit their updated CV along with a brief summary of:

Relevant experience in agro-products, food commodities or 82B trading.

Major sales or business development achievements.

Experience in supplier sourcing and distribution network development.

Team size managed and geographical markets handled.

Current compensation, expected compensation and notice period.

Afrinest Global Pvt. Ltd. seeks to appoint a capable qualified who can to

building a profitable, scalable and professionally managed agro-products business.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Head — Agro Products Marketing, Sales & Distribution (Pune)
🏢 Afrinest Global
📍 Pune