About Us

Sofrik Services Private Limited is a software development company specialising in websites, mobile applications, custom software and AI-powered solutions. We help businesses across industries build their digital presence and achieve business growth.

Role Overview

We are looking for a self-motivated, creative and results-oriented Digital Marketing Executive who can independently research brands, identify marketing opportunities, propose strategies and execute campaigns that deliver measurable results.

We need a proactive professional who brings ideas and solutions to the table—not someone who simply waits for instructions.

The candidate will manage digital marketing initiatives for Sofrik's own brand and our clients' businesses, covering SEO, paid advertising, organic social media, content creation and AI-powered video production.

The ideal candidate should combine strategic thinking with hands-on execution, taking ownership of campaigns from planning to performance analysis.

Key Responsibilities

1. Marketing Strategy & Ownership

- Independently research brands, industries, target audiences, competitors and market trends.
- Identify growth opportunities and proactively recommend effective marketing strategies.
- Develop and present actionable marketing plans aligned with business goals and budgets.
- Take ownership of campaigns from ideation and planning to execution, optimisation and reporting.
- Regularly propose innovative marketing ideas rather than relying on assigned tasks.

2. Search Engine Optimisation (SEO)

- Plan and execute organic SEO strategies for Sofrik and client websites.
- Perform keyword research, competitor analysis, on-page SEO, off-page SEO, technical SEO and local SEO.
- Manage Google Business Profiles, business listings and relevant link-building activities.
- Identify content opportunities and recommend SEO-friendly blogs, landing pages and website improvements.
- Monitor keyword rankings, organic traffic, search visibility and conversions.
- Stay updated on search engine developments, including AI-driven search.

3. Google Ads & Paid Campaigns

- Independently plan, set up, manage and optimise Google Ads and Meta Ads campaigns.
- Handle relevant Google Ads formats, including Search, Display, Performance Max and remarketing.
- Conduct keyword research, audience targeting, budget planning and competitor analysis.
- Develop compelling ad copy and recommend suitable creatives and landing pages.
- Continuously optimise campaigns for qualified leads, conversions, cost per lead and ROI.
- Conduct A/B testing and proactively recommend improvements based on campaign performance.

4. Social Media Marketing & Organic Growth

- Develop and execute organic and paid social media strategies for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Independently research content trends and propose creative post ideas, campaigns and engagement strategies.
- Plan and manage content calendars, posting schedules and platform-specific content.
- Create compelling captions, reels, carousels, promotional posts and other engaging content.
- Monitor performance and improve organic reach, audience growth, engagement and brand visibility.

5. AI Video Generation & Creative Content

- Independently conceptualise,



script and produce innovative AI-generated videos for social media and promotional campaigns.
- Develop original video concepts, engaging hooks, scripts, storyboards and creative narratives.
- Use AI video generation tools such as Runway, Kling, Pika, Google Veo, HeyGen or similar platforms.
- Create AI-powered reels, short-form videos, promotional content and ad creatives.
- Experiment with AI voiceovers, animations, visual storytelling and emerging creative technologies.
- Proactively suggest video concepts based on brand objectives, audience interests and current trends.
- Adapt content for Instagram Reels, YouTube Shorts, Facebook, LinkedIn and paid advertisements.

6. Graphic Design & Content Creation

- Independently design attractive social media posts, carousels, banners and advertising creatives using Canva, Adobe Express or similar tools.
- Develop original content ideas, visual concepts, captions, blogs, website content and advertising copy.
- Maintain brand consistency while experimenting with innovative creative formats.
- Use AI-assisted content and design tools effectively without compromising originality or quality.
- Collaborate with designers and developers when required.

7. Analytics & Performance Reporting

- Track campaign performance using Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager and other relevant tools.
- Monitor organic traffic, keyword rankings, leads, conversions, engagement and advertising costs.
- Track enquiries generated through websites, calls, WhatsApp and other channels.
- Prepare performance reports with actionable insights and recommendations.
- Identify underperforming campaigns, investigate causes and independently propose corrective measures.
- Discuss campaign progress, strategies and improvement plans with management and clients.

Required Skills & Experience

- 2–5 years of hands-on experience in digital marketing, SEO, paid advertising and social media management.
- Proven experience independently planning, executing and optimising digital marketing campaigns.
- Strong practical knowledge of organic SEO, including on-page, off-page, technical and local SEO.
- Hands-on experience managing Google Ads and Meta Ads campaigns with measurable results.
- Experience in organic social media management, content strategy and audience growth.
- Practical experience creating AI-generated videos, including concept development, scripting and video production.
- Proficiency with Canva or similar design tools for independently creating social media graphics and marketing creatives.
- Familiarity with AI video generation and AI-assisted content creation tools.
- Valuable understanding of Google Analytics, Google Search Console, keyword research and campaign performance metrics.
- Strong written English, creative copywriting and communication skills.
- Ability to manage multiple projects, deadlines and advertising budgets.




- Confidence to present marketing ideas, discuss strategies and constructively challenge ineffective approaches.

What We Value Most

Beyond technical skills, we are specifically looking for someone who demonstrates:

- Self-Motivation: Identifies what needs to be done and takes initiative without constant supervision.
- Strategic Thinking: Researches businesses and recommends suitable marketing approaches rather than blindly executing instructions.
- Creativity & Innovation: Consistently generates fresh campaign concepts, content ideas and AI-powered creatives.
- Ownership & Accountability: Takes responsibility for campaign execution, performance and continuous improvement.
- Analytical Mindset: Uses data to evaluate results, identify problems and recommend solutions.
- Proactive Communication: Confidently presents ideas, discusses alternatives and contributes to marketing decisions.
- Continuous Learning: Actively explores emerging digital marketing trends, AI technologies and creative tools.

Good to Have

- Experience managing multiple client accounts or working in a digital marketing agency.
- Experience generating qualified leads for IT services, software development or other B2B businesses.
- Knowledge of LinkedIn marketing, Google Tag Manager, WordPress, CRM and email marketing tools.
- Experience with conversion rate optimisation, landing page optimisation and marketing automation.
- A portfolio demonstrating successful campaigns, original creatives and AI-generated videos.

What Success Looks Like

- Consistent improvement in relevant organic traffic, search visibility and qualified leads.
- Effective advertising campaigns with optimised cost per lead and measurable conversions.
- Growth in social media engagement, organic reach and relevant audiences.
- Regular creation of original, engaging social media posts and AI-generated videos.
- Proactive introduction of innovative marketing ideas and growth opportunities.
- Independent campaign management with minimal day-to-day supervision.
- Clear reporting with meaningful insights and actionable recommendations.

Performance targets will be defined according to each brand's objectives, existing performance, project scope and approved budget.

Why Join Sofrik?

- Work on Sofrik's own brand and diverse client projects.
- Take ownership of marketing strategies, campaigns and creative initiatives.
- Experiment with emerging AI tools and innovative digital marketing techniques.
- Work closely with management, designers and developers.
- Contribute ideas that directly influence business growth.

How to Apply

Share your resume along with:

- Campaign Portfolio: Examples of 2–3 SEO, Google Ads or social media campaigns, including your responsibilities and measurable results.
- Creative Portfolio: Samples of social media posts, graphics, reels and AI-generated videos you have personally created.
- Strategic Contribution: An example of a marketing idea you independently proposed and implemented, including its outcome.

We are looking for someone who can research, strategise, innovate and execute—not merely follow instructions.

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: Hybrid remote in Greater Noida, Uttar Pradesh 201308

📌 Digital Marketing Executive – SEO, Paid Ads, Social Media & AI Content (Greater Noida)
🏢 Sofrik Services Private
📍 Greater Noida