Cold Email Lead Generation Executive

Job Summary

We are looking for a detail-oriented Cold Email Lead Generation Executive who can build accurate prospect databases, identify key decision-makers, find and verify business email addresses, and run targeted cold email campaigns that generate qualified leads.

This role combines B2B lead generation, data research, email enrichment, campaign management, and email deliverability. You will use prospecting platforms, verification tools, automation, and AI-powered solutions to reach the right businesses with relevant, personalized emails.

Success is measured by verified prospects, inbox deliverability, positive replies, and qualified sales opportunities—not simply the number of emails sent.

Key Responsibilities1. B2B Data Extraction & Prospect Research

- Extract business data from Google Maps, online directories, company websites, LinkedIn, and other public sources.
- Build targeted prospect lists based on industry, location, business type, company size, and other relevant criteria.
- Identify key decision-makers, including Founders, Owners, CEOs, Directors, and Marketing Heads.
- Use lead enrichment platforms and AI tools to complete missing information and improve existing databases.
- Organize prospect data into structured, accurate, and usable lead lists.

2. Email Finding, Verification & Database Management

- Find relevant business email addresses using email discovery and data enrichment tools.
- Verify email addresses before campaign launch to reduce invalid addresses and bounce rates.
- Maintain clean, deduplicated, segmented, and regularly updated prospect databases.
- Categorize leads according to industry, decision-maker role, location, business requirements, and campaign objectives.
- Maintain accurate records in Excel, Google Sheets, or the CRM.

3. Cold Email Campaign Setup & Management

- Set up and manage sending domains, email inboxes, and campaign infrastructure.
- Configure and monitor email authentication protocols, including SPF, DKIM, and DMARC.
- Manage inbox warm-up where appropriate and follow responsible sending practices to protect sender reputation.
- Create and manage targeted cold email campaigns using platforms such as Instantly, Smartlead, or lemlist.
- Develop personalized, segmented email copy with relevant subject lines, calls to action, and automated follow-ups.




- Use AI writing and automation tools to improve research, personalization, and campaign efficiency.

4. Email Deliverability & Performance Optimization

- Monitor bounce rates, spam complaints, inbox placement, reply rates, and other campaign performance indicators.
- Investigate deliverability issues and take corrective action to protect sender reputation.
- Test subject lines, email copy, calls to action, audience segments, and targeting strategies.
- Analyze campaign results and continuously improve email relevance and engagement.
- Follow appropriate sending limits and inbox health practices rather than relying on excessive email volume.

5. Lead Qualification & Sales Handover

- Track positive replies and identify prospects who show genuine interest in our services.
- Qualify responses based on business fit, expressed needs, and potential sales opportunities.
- Pass qualified leads and relevant conversation context to the sales team.
- Maintain accurate campaign reports covering verified prospects, deliverability, positive replies, and qualified leads.
- Recommend improvements based on campaign data and lead quality.

6. Compliance & Responsible Email Outreach

- Maintain unsubscribe, opt-out, and suppression lists.
- Honor unsubscribe requests and avoid contacting suppressed addresses.
- Follow applicable email marketing, data protection, privacy, and anti-spam requirements.
- Use prospect data responsibly and prioritize relevant, professional business communication.

Tools & Platforms

- Business Data Research: Google Maps, company directories, websites
- Lead Generation & Enrichment: Apollo.io, LinkedIn Sales Navigator, Clay, Hunter, Snov.io, RocketReach, Lusha
- Email Verification: Email verification and validation tools
- Cold Email Campaigns: Instantly, Smartlead, lemlist
- Email Infrastructure: Google Workspace, Microsoft 365, sending domains and inboxes
- Data Management: CRM systems, Microsoft Excel, Google Sheets
- Automation & AI: AI writing,



lead enrichment, and workflow automation tools

Required Skills & Experience

- Understanding of B2B lead generation, prospect research, and cold email outreach.
- Ability to extract, organize, enrich, and validate business contact data.
- Experience identifying decision-makers and building targeted prospect lists.
- Familiarity with email finding, verification, and database management tools.
- Understanding of cold email campaign setup, personalization, segmentation, and automated follow-ups.
- Working knowledge of email deliverability concepts, including SPF, DKIM, DMARC, bounce management, and sender reputation.
- Ability to monitor campaign metrics, identify issues, and optimize performance.
- Valuable research, analytical, organizational, and problem-solving skills.
- Proficiency in Excel or Google Sheets and willingness to use AI and automation tools.
- Attention to detail when managing prospect data, campaign settings, and compliance requirements.

Who Can Apply?

Candidates with experience or an interest in B2B lead generation, cold email outreach, email marketing operations, sales development, data extraction, prospect research, or marketing automation can apply.

Candidates who understand both the data side of lead generation and the technical requirements of cold email campaigns will be well suited to this role.

Role Objective & Performance Metrics

Performance will be evaluated based on:

- Accuracy and quality of prospect databases.
- Percentage of email addresses verified before sending.
- Email deliverability and bounce-rate management.
- Positive reply rates and prospect engagement.
- Number and quality of qualified leads generated.
- Campaign optimization and reporting accuracy.
- Compliance with unsubscribe, suppression, and applicable privacy requirements.

Important: The objective is to reach the right decision-makers with accurate data and relevant emails, maintain healthy deliverability, and generate qualified business opportunities—not to maximize email volume.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Cold Email Lead Generation Executive (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad