Digital Marketing Executive

Company: Manvian Group
Location: Avadi, Chennai
Job Type: Full-Time
Work Mode: Onsite
Experience: Experienced Candidates Only
Salary: ₹15,000 – ₹25,000 per month, based on experience and skills

Job Summary

Manvian Group is looking for a creative, analytical, and results-oriented Digital Marketing Executive to manage digital marketing activities, improve online visibility, generate leads, and support business growth.

The ideal candidate should have practical experience in digital marketing, social media management, content creation, SEO, paid advertising, and lead generation. The candidate should be comfortable planning campaigns, analyzing performance, and implementing strategies to improve brand awareness and customer engagement.

Key ResponsibilitiesDigital Marketing & Campaign Management

- Plan and execute digital marketing campaigns across relevant online platforms.
- Develop strategies to improve brand visibility, website traffic, engagement, and lead generation.
- Manage digital marketing activities in line with business objectives.
- Monitor campaign performance and implement improvements to achieve marketing goals.
- Research market trends, competitors, and audience behavior to identify growth opportunities.

Social Media Management & Content Creation

- Manage company social media accounts, including LinkedIn, Instagram, Facebook, and other relevant platforms.
- Create and schedule engaging social media posts, promotional content, and campaign materials.
- Develop content calendars and maintain a consistent online presence.
- Coordinate the creation of marketing creatives, banners, videos, and promotional materials.
- Monitor engagement, audience growth, comments, and messages.
- Maintain consistent brand messaging across digital channels.

SEO & Website Optimization

- Implement basic on-page and off-page SEO strategies.
- Conduct keyword research and optimize website content for search engines.
- Monitor website traffic, search rankings,



and organic lead generation.
- Identify opportunities to improve website visibility and user experience.
- Use relevant analytics tools to evaluate website performance.

Paid Advertising & Lead Generation

- Plan, execute, and monitor paid campaigns on platforms such as Google Ads and Meta Ads.
- Generate qualified leads through digital marketing campaigns.
- Monitor advertising budgets, cost per lead, conversions, and campaign performance.
- Test different ad creatives, audiences, and campaign strategies.
- Optimize campaigns to improve return on advertising spend and lead quality.

Analytics & Reporting

- Track digital marketing performance using Google Analytics, Google Search Console, and platform-specific insights.
- Prepare weekly and monthly marketing performance reports.
- Analyze engagement, traffic, lead generation, and conversion metrics.
- Identify underperforming campaigns and recommend corrective actions.
- Coordinate with sales and business development teams to improve lead quality and conversions.

Required Qualifications

- Any Bachelor's Degree.
- Relevant work experience in digital marketing is mandatory; freshers are not eligible.
- Practical experience in social media management, SEO, paid advertising, content marketing, or digital lead generation.
- Experience managing digital campaigns and analyzing marketing performance.
- Candidates with experience in B2B marketing, recruitment marketing, education marketing, or service-based industries will have an advantage.
- A portfolio or examples of previous campaigns and marketing work are preferred.
- laptop Mandatory





Skills Required

- Social Media Marketing
- Search Engine Optimization (SEO)
- Google Ads and Meta Ads
- Content Planning and Creation
- Lead Generation
- Google Analytics and Search Console
- Canva or similar design tools
- Keyword Research
- Campaign Performance Analysis
- Copywriting and Creative Thinking
- Communication and Coordination
- Time Management and Problem-Solving

Compensation

- Salary: ₹15,000 – ₹25,000 per month, based on experience, skills, and interview performance.
- Additional incentives may be offered based on company policy and performance.

Working Hours

- Monday to Saturday
- 9:00 AM to 6:00 PM

Key Performance Indicators (KPIs)

- Growth in social media reach and engagement.
- Website traffic and organic search performance.
- Number and quality of leads generated.
- Cost per lead and campaign conversion rate.
- Digital campaign performance and budget utilization.
- Content consistency and publishing schedules.
- Achievement of assigned marketing objectives.

Preferred Candidate Profile

- Experienced digital marketing professional with a results-driven mindset.
- Creative, proactive, and analytical.
- Able to manage multiple marketing activities simultaneously.
- Familiar with current digital marketing trends and tools.
- Capable of working independently and collaborating with internal teams.
- Focused on improving brand awareness, engagement, and lead generation.

Benefits

- Competitive salary based on experience and skills.
- Opportunity to work across multiple business and marketing activities.
- Professional development and career growth opportunities.
- Exposure to campaign planning, digital branding, and lead generation.
- Supportive and team-oriented work environment.

Email: [email protected]
Contact: +91-XXXXXXXXXX

Work Location: In person – Avadi, Chennai

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Avadi)
🏢 Manvian
📍 Avadi