Indeed Job Title

Conversion UX Strategist

We are looking for a Conversion UX Strategist to research client businesses, understand customer intent, and plan effective landing-page journeys focused on clarity, trust, and conversions.

This is a strategy and planning role, not a website design or development role. The primary responsibility is to understand the client’s business, products or services, target audience, campaign objectives, and competitors, then independently develop the landing-page structure, content flow, conversion journey, and supporting elements required before design or development begins.

The role also involves preparing professional page-planning documents for internal review and client approval, ensuring that the strategy is clear, practical, and aligned with business goals.

Key responsibilities include:

- Research client businesses, products or services, target audiences, competitors, and customer buying intent
- Understand campaign objectives, traffic sources, and desired conversion actions before planning a landing page
- Develop complete landing-page structures, including section order, information hierarchy, content flow, and user journeys
- Determine the messaging, offers, proof points, testimonials, FAQs, trust elements, and calls to action required to support conversions
- Identify customer concerns, potential objections, and conversion barriers, and plan how the page should address them
- Study competitor landing pages to identify useful insights, market expectations, and opportunities for differentiation
- Prepare clear, structured landing-page plans and strategy documents for internal review and client approval
- Explain planning decisions, incorporate feedback, and revise page structures before implementation
- Coordinate with designers, developers, and marketing teams to ensure the approved strategy is implemented correctly
- Review completed landing pages to assess clarity, usability, content hierarchy, and alignment with campaign objectives

Experience





Candidates with relevant experience in conversion strategy, UX planning, landing-page planning, content strategy, conversion rate optimization (CRO), digital marketing, or similar work can apply.

Strong practical understanding, analytical ability, and evidence of high-quality strategic work are more important than a specific previous job title.

Who Can Apply

Candidates can apply if they have:

- Strong research, analytical, and problem-solving skills
- The ability to understand different businesses, products, services, target audiences, and customer intent
- The ability to independently plan complete landing-page structures and user journeys
- An understanding of conversion-focused content hierarchy, section sequencing, and information architecture
- The ability to identify the proof, information, offers, objections, trust elements, and calls to action required on a page
- Strong written communication and content-structuring abilities
- An understanding of how Google Ads traffic, search intent, and landing-page messaging work together
- The ability to analyze competitor pages without simply copying their layouts or content
- The ability to prepare skilled, clearly explained page plans for internal review and client approval
- A good understanding of UX principles, user behavior, and conversion-focused website experiences
- The ability to explain strategic decisions and collaborate with designers, developers, and clients

Skills

Conversion Strategy · UX Strategy · Landing Page Planning · Conversion Rate Optimization · Customer Journey Mapping · User Research · Competitor Research · Content Strategy · Information Architecture · Conversion Copy Structure · Google Ads Landing Pages · Requirement Analysis · User Intent Analysis · Client Presentation · CRO

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad