- Seeking an experienced SalesForce Marketing Cloud Professional
- The resource will be responsible for requirements analysis solution design development testing deployment and optimization of SalesForce Marketing Cloud implementations
Key Responsibilities:
- Design build test and deploy multi channel marketing campaigns using Salesforce Marketing Cloud Email Studio Journey Builder Mobile Studio and Automation Studio
- Create audience segments manage Data Extensions perform data imports exports and ensure data quality for personalized marketing communications
- Configure and implement Salesforce Personalization MCP use cases to deliver real time individualized customer experiences across Web Mobile channels
- Develop and optimize customer journeys using behavioral data and real time personalization capabilities from Salesforce Personalization MCP
- Perform Sitemap implementation and updates in Salesforce Personalization MCP to track customer interactions capture behavioral events and support personalized experiences across digital touchpoints
- Create and manage audience segmentation Data Extensions Data models and complex data transformations using SQL for campaign targeting and reporting
- Develop dynamic and personalized email content using AMPscript including data retrieval conditional logic content personalization and triggered communications
- Build custom solutions and integrations using Server Side JavaScript SSJS to automate marketing processes and support advanced business requirements
- Perform troubleshooting testing and release validation activities
- Analyze adoption metrics and recommend continuous improvements
- Create documentation and support knowledge transfer sessions
- Collaborate with business stakeholders application teams and project managers
- Participate in solution design discussions and effort estimations
Technical Requirements:
- Mandatory Skills
- Minimum 3 years of hands on experience with SalesForce Marketing Cloud
- Strong knowledge of SQL Server Side JavaScript SSJS
- Understanding of user adoption user guidance and digital transformation concepts
- Robust communication and stakeholder management skills
- Experience working in Agile projects
- Preferred Skills
- Experience with Salesforce ServiceNow JIRA Confluence or similar enterprise applications
- Experience with adoption analytics and reporting
- Understanding of change management and digital adoption best practices