Key Responsibilities

1. Social Media Management

- Manage and maintain the company's social media accounts, including LinkedIn, Instagram, Facebook, and other relevant platforms.
- Plan, schedule, publish, and monitor social media posts, reels, stories, and campaigns.
- Develop and implement social media strategies to improve brand awareness, audience engagement, and online visibility.
- Monitor social media trends, competitor activities, and industry developments.

2. Content Writing & Creation

- Write engaging captions, promotional content, social media posts, blogs, website content, and marketing copy.
- Create content related to ISO certification, product certification, inspection services, training programmes, and other company offerings.
- Ensure all content is professional, accurate, audience-focused, and aligned with the company's brand guidelines.
- Develop creative ideas for campaigns, promotional posts, and digital marketing activities.

3. Graphic Designing & Creative Tools

- Design skilled social media creatives, posters, banners, infographics, and promotional materials.
- Have practical knowledge of designing tools such as Canva, Adobe Photoshop, Adobe Illustrator, or similar applications.
- Maintain consistent branding, layouts, typography, and visual quality across all platforms.

4. SEO & Website Content Optimisation

- Apply basic SEO techniques to improve website visibility and search engine rankings.
- Conduct keyword research and optimise website content, blogs, headings, meta titles, and meta descriptions.
- Assist in on-page SEO, content optimisation, and identifying opportunities to improve organic traffic.
- Monitor website and content performance using relevant analytics tools.

5. Digital Advertising & Paid Campaigns

- Assist in planning, creating, managing,



and optimising Meta Ads campaigns (Facebook and Instagram).
- Manage or support Google Ads campaigns, including search campaigns, audience targeting, and performance optimisation.
- Monitor advertising budgets, campaign performance, cost per lead, conversions, and return on advertising spend.
- Analyse campaign results and recommend improvements to generate quality leads.

6. Lead Generation & Customer Handling

- Generate potential business leads through social media platforms, digital campaigns, and other online channels.
- Respond professionally to customer enquiries, comments, direct messages, and incoming leads.
- Communicate with prospective clients, understand their requirements, and share relevant information about company services.
- Coordinate with the sales and business development teams for lead follow-ups and conversion.
- Maintain lead records and follow up with prospects to support business development.

7. Reporting & Performance Analysis

- Track social media engagement, reach, impressions, follower growth, website traffic, and lead generation.
- Prepare periodic reports on social media activities, SEO performance, and advertising campaigns.
- Identify areas for improvement and implement strategies to enhance marketing results.

Eligibility Criteria & Required Skills

- Educational Qualification: Graduation is compulsory. Candidates must have completed their graduation.
- Work Experience: Minimum 6 months of relevant experience in social media management,



digital marketing, or a similar role.
- Communication Skills: Excellent written and verbal communication skills in English and Hindi.
- Social Media Knowledge: Practical experience handling LinkedIn, Instagram, Facebook, and other relevant platforms.
- Designing Skills: Working knowledge of Canva, Photoshop, Illustrator, or similar graphic design tools.
- SEO Knowledge: Understanding of keyword research, on-page SEO, meta tags, and content optimisation.
- Content Writing: Ability to write clear, engaging, and professional content for social media and websites.
- Advertising Skills: Basic to intermediate knowledge of Meta Ads Manager and Google Ads.
- Lead Generation: Ability to identify prospects, handle enquiries, and support lead conversion.
- Customer Dealing: Professional approach to customer communication, follow-ups, and relationship management.
- Additional Skills: Knowledge of social media analytics, Google Analytics, Google Search Console, and content scheduling tools will be an advantage.

Preferred Candidate Profile

The ideal candidate should be creative, organised, confident, and comfortable handling multiple marketing activities. They should demonstrate initiative, attention to detail, willingness to learn, and a results-driven approach towards brand growth and lead generation.

Candidates must be able to work independently while coordinating effectively with the internal marketing, sales, and business development teams.

How to Apply

Interested and eligible candidates may share their updated CV along with relevant work samples or a portfolio of social media creatives, content, or digital marketing campaigns.

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Social Media Executive (Bhopal)
🏢 Credencial management system india private
📍 Bhopal