- Plan and execute digital marketing campaigns across various online platforms.
- Manage social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
- Create, schedule, and publish engaging content, posts, reels, and promotional materials.
- Manage paid advertising campaigns using Google Ads and Meta Ads.
- Perform keyword research and implement basic Search Engine Optimization (SEO) strategies.
- Monitor website traffic, campaign performance, and lead generation.
- Create email marketing campaigns and promotional communications.
- Coordinate with graphic designers, content writers, and other teams to develop marketing materials.
- Analyze campaign results using Google Analytics and other marketing tools.
- Track marketing KPIs, conversion rates, cost per lead, and return on advertising spend.
- Research competitors, industry trends, and target audiences.
- Generate reports on marketing performance and recommend improvements.
- Support online promotions, brand-building activities, and business development initiatives.