- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns to drive leads, sales, and ROI
- Conduct A/B testing across ad creatives, copies, landing pages, and audience segments to improve performance metrics
- Develop and manage multi-channel paid marketing strategies across Google Ads, and social media platforms
- End-to-end management of Google Ads campaigns, ensuring maximum ROI and cost efficiency
- Monitor campaign performance, analyze key metrics (CTR, CPC, CPA, ROAS), and implement data-driven optimizations
- Manage budgets, bid strategies, and pacing to achieve monthly targets
- Generate regular performance reports with actionable insights and recommendations