Marketing Assistant – Pre-School

Job Title

Marketing Assistant

Location

Chennai

Employment Type

Full time

Role Overview

We are looking for an energetic, creative, and proactive Marketing Assistant to support the marketing and admission activities of our pre-school. The candidate will assist with lead generation, social media, parent enquiries, local promotions, events, and follow-ups to increase school admissions and brand awareness.

Key Responsibilities

1. Lead Generation & Admissions Support

- Generate enquiries through online and offline marketing activities.
- Follow up with prospective parents through calls, WhatsApp, and other channels.
- Maintain and update lead and enquiry records.
- Coordinate with the admissions team to convert enquiries into school visits and admissions.
- Track follow-ups and ensure no leads are missed.

2. Digital & Social Media Marketing

- Assist in managing the school's social media platforms.
- Create and post engaging content such as photos, videos, reels, activities, events, and announcements.
- Coordinate with teachers and the school team to collect content.
- Support basic content creation using Canva or similar tools.
- Monitor engagement and help improve social media visibility.

3. Local Marketing

- Support marketing activities around the school and nearby residential areas.
- Coordinate distribution of brochures, flyers, and promotional materials.
- Assist with apartment, community, and local-area marketing activities.
- Identify opportunities for local partnerships and promotional activities.

4. Events & School Activities

- Assist in planning and promoting events such as:
- Open houses
- Parent orientation programs
- Kids' events
- Workshops
- Festivals and celebrations
- Admission campaigns
- Coordinate with the school team to ensure smooth execution of marketing activities.
- Capture photos/videos during events for promotional use.

5. Parent Communication





- Respond professionally to basic parent enquiries.
- Share information about school programs, activities, timings, and admission processes.
- Coordinate school visits and appointments.
- Maintain a positive and professional image of the school.

6. Marketing Materials

- Assist in creating and updating:
- Flyers
- Posters
- Brochures
- Social media creatives
- Admission campaigns
- WhatsApp promotional materials
- Ensure all marketing materials follow the school's branding guidelines.

7. Reporting & Tracking

- Maintain daily/weekly marketing activity reports.
- Track enquiries, follow-ups, school visits, and admissions.
- Monitor the performance of different marketing activities.
- Share regular updates with the management.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in marketing, sales, admissions, or customer-facing roles preferred.
- Good communication skills in English and Tamil.
- Basic knowledge of Canva, social media platforms, WhatsApp, and MS Excel/Google Sheets.
- Good interpersonal and convincing skills.
- Comfortable making calls and interacting with parents.
- Creative, energetic, and proactive.
- Willingness to travel locally for marketing activities when required.

Preferred Candidate

The ideal candidate should be:

- Energetic and outgoing
- Comfortable interacting with parents
- Good at follow-ups and lead conversion
- Creative with social media content
- Willing to do both online and offline marketing
- Target-oriented and result-driven
- Able to work independently as well as with the school team

Key Performance Areas (KPIs)

- Number of qualified enquiries generated
- Follow-up completion rate
- School visits generated
- Admission conversions
- Social media engagement and reach
- Local marketing activities completed
- Timely reporting and lead tracking
- Overall contribution to admission growth

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Marketing Assistant (Madipakkam)
🏢 First school
📍 Madipakkam