Job Description - Customer Data Platform (CDP) ManagerJob Title: Customer Data Platform (CDP) | Manager | Industry & Process Global Network Song PracticeManagement Level: 07 - ManagerLocation: Mumbai, Bangalore, Gurgaon, Hyderabad, PuneMust Have Skills: Customer Data Platform (CDP), Customer Data Strategy, MarTech strategy, techno-functional and project management experienceGood to Have Skills: Adobe Experience Platform, Salesforce Marketing Cloud, Tealium, Oracle Unity, Agentic AIJob Summary:As a Customer Data Platform (CDP) Manager, you will lead strategic marketing transformation initiatives enabled by Customer Data Platforms, AI-driven activation, and data-driven customer engagement. You will advise clients on customer data strategy, audience management, personalization, customer journey orchestration, measurement frameworks, and MarTech modernization while supporting business growth and practice development.Roles & Responsibilities:- Conduct assessments of client’s current data management, Customer Data Platform (CDP) maturity, MarTech capabilities, Operating Model and Governance.- Provide recommendations on optimizing the current stack, define target-state, roadmap and develop use cases/recommendations to improve stack utilization.- Strategize and build client’s digital marketing data management program for segmentation, personalization, and activation across digital channels.- Identify data sources and design data cleaning, transformation, and integration approaches for CDP.- Evaluate and recommend new ways of data management through CDP and its integration into the broader marketing technology landscape.- Plan, design, and recommend end-to-end CDP solutions such as Adobe Experience Platform – RT CDP.- Partner with technology solution providers, client IT teams, and marketing agencies to deliver solutions.- Understand and convey the impact of regulations like CCPA, GDPR,



and client-specific regulations on data management.- Design integrations between tools/platforms of different vendors/MarTech/AdTech components/data sources.- Stay updated with CDP landscape and engage ecosystem players/vendors for best-in-class digital audience management capabilities.- Develop and manage a team of CDP specialists, including work allocation, project SME support, hiring, and training.- Drive business development efforts and thought leadership in the CDP and digital marketing platform space.- Identify, assess, and lead Agentic AI use cases across CDP workflows, establishing human oversight, governance, and responsible deployment controls.Professional & Technical Skills:- Must Have Skills: Proficiency in Customer Data Platform (CDP), MarTech transformation, customer data management, and consulting-led delivery- Strong understanding of marketing processes, data management, data strategy, data integration, Customer 360, identity resolution, consent, segmentation, audience activation, personalization, and journey orchestration.- Experience in debugging and troubleshooting digital analytics and marketing platforms.- Hands-on or solution leadership experience with one or more CDP platforms such as Adobe Experience Platform / RT-CDP, Salesforce Data Cloud, Tealium, Oracle Unity, or comparable platforms.- Understanding of Agentic AI applications in CDP, including use-case design, segmentation, audience management, data-driven personalization, platform integration, and responsible AI governance.Additional Information:- The ideal candidate will possess a solid educational background in business management or a related field, along with a proven track record of delivering impactful solutions in customer data platform.- This position is based at our Mumbai, Bangalore, Gurgaon, Hyderabad, or Pune office.- Good consulting, techno-functional and project management experience is preferred.- Excellent oral and written communication skills - At least 4-5 years of hands-on functional consulting experience preferably in CDP, MarTech, customer data, digital marketing transformation, or adjacent consulting domains.About Our Company | Accenture

📌 Acn I&P Gn - Song - Mt - Adobe Cdp - Manager (Haryana)
🏢 Accenture
📍 Haryana