Job Title: Marketing Automation Manager | Industry & Process Global Network Song PracticeManagement Level: 07 - ManagerLocation: Delhi, Mumbai, Bangalore, Gurgaon, HyderabadMust Have Skills: Digital Marketing, Marketing Strategies, Campaign Management like Adobe Campaign, Braze, Salesforce Marketing Cloud, techno-functional and project management experienceGood to Have Skills: Workfront, Jira, Pega Decisioning, Google Analytics, SEMRush, Agentic AIJob Summary:As a Marketing Automation Manager, you will be responsible for planning, designing, and executing large-scale marketing automation programs across multiple channels. Your role will involve conducting vendor assessments, optimizing campaign engines, and driving business development efforts in the marketing automation space.Roles & Responsibilities:- Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web.- Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.- Conduct marketing automation vendor assessments and client capability assessments.- Provide recommendations on optimizing the marketing automation stack and develop use cases to improve utilization of existing campaign engines.- Gather business requirements and design processes and solutions for implementing marketing and advertising solutions.- Design functional architecture, including integration with peripheral systems like data sources and activation channels, for campaign engines such as Adobe and Braze.- Derive insights for campaigns, work on campaign attribution, and optimize strategies.- Drive business development efforts and thought leadership in the marketing automation space.- Apply Agentic AI concepts to identify and shape intelligent marketing automation, campaign orchestration, and optimization use cases while establishing human oversight, governance,



and responsible AI deployment controls.Professional & Technical Skills:- Must Have Skills: Proficiency in Digital Marketing, Marketing Strategies, Campaign Management, Adobe Campaign, Braze, and Salesforce Marketing Cloud.- Strong understanding of marketing processes, operating models, and marketing technologies.- Experience in research and analysis, identifying new opportunities, and developing solutions.- Ability to establish and build effective working relationships.- Experience in shaping and driving engagements and leading teams independently.- Proficient in strategy and roadmap development for MarTech platforms like Adobe Experience Cloud and AdTech platforms.- Good to Have Skills: Workfront, Jira, Pega Decisioning, Google Analytics, SEMRush, and experience in optimizing landing pages and user funnels. Understanding of Agentic AI concepts, frameworks, and their application across MarTech and digital marketing workflows.Additional Information:- Proven working experience (8+ years) in digital marketing and delivering marketing solutions across industries such as E-Commerce, CPG, Telecom, and Healthcare.- Strong knowledge of website and marketing analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends.- Experience with A/B and multivariate experiments.- Ability to use insights for campaign and strategy optimization.- Good to have 3+ years of Workfront/Jira experience.- At least 5-6 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience- Valuable consulting, techno-functional and project management experience is preferred.- Exposure to Agentic AI solutions and emerging autonomous AI capabilities within marketing technology ecosystems.- Excellent oral and written communication skills About Our Company | Accenture

📌 Acn I&P Gn - Song - Mt – Adobe Marketing Automation - Manager (Bengaluru)
🏢 Accenture
📍 Bengaluru