Job Description - Customer Data Platform (CDP) Manager

Job Title: Customer Data Platform (CDP) | Manager | Industry & Process Global Network Song Practice
Management Level: 07 - Manager
Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune
Must Have Skills: Customer Data Platform (CDP), Customer Data Strategy, MarTech strategy, techno-functional and project management experience
Positive to Have Skills: Adobe Experience Platform, Salesforce Marketing Cloud, Tealium, Oracle Unity, Agentic AI

Job Summary:
As a Customer Data Platform (CDP) Manager, you will lead strategic marketing transformation initiatives enabled by Customer Data Platforms, AI-driven activation, and data-driven customer engagement. You will advise clients on customer data strategy, audience management, personalization, customer journey orchestration, measurement frameworks, and MarTech modernization while supporting business growth and practice development.

Roles & Responsibilities:
- Conduct assessments of client’s current data management, Customer Data Platform (CDP) maturity, MarTech capabilities,



Operating Model and Governance.
- Provide recommendations on optimizing the current stack, define target-state, roadmap and develop use cases/recommendations to improve stack utilization.
- Strategize and build client’s digital marketing data management program for segmentation, personalization, and activation across digital channels.
- Identify data sources and design data cleaning, transformation, and integration approaches for CDP.
- Evaluate and recommend new ways of data management through CDP and its integration into the broader marketing technology landscape.
- Plan, design, and recommend end-to-end CDP solutions such as Adobe Experience Platform – RT CDP.
- Partner with technology solution providers, client IT teams, and marketing agencies to deliver solutions.
- Understand and convey the impact of regulations like CCPA, GDPR, and client-specific regulations on data management.
- Design integrati

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