Job Title: Martech Manager | Strategy & Consulting Global Network Song Practice

Management Level: 7 – Manager

Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad
Must Have Skills: MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform, Value Realization, Business Case Development, Transformation Advisory, Techno-functional Consulting, Project Management

Good to have Skills: GenAI-enabled Marketing Transformation, Agentic AI / Agentic Workflow Exposure, Adobe AI capabilities, AI-enabled Personalization, Workflow Automation, Marketing Value Measurement

Job Summary:
As a MarTech VRO Manager, you will lead MarTech/AdTech transformation initiatives across capability assessment, platform strategy, solution design, implementation, and optimization. You will bring a Value Realization lens by developing business cases, defining KPIs, tracking advantages, and linking technology investments to measurable business outcomes. The role involves collaborating across marketing, technology, data, finance,



and platform teams to drive adoption and sustained value. Exposure to GenAI and Agentic AI-enabled marketing solutions is an advantage.

Roles & Responsibilities:
- Conduct MarTech and AdTech capability assessments and provide recommendations to optimize technology stacks, marketing processes, operating models, and integration architectures.
- Assess current-state MarTech ecosystems and define target-state architectures, transformation roadmaps, platform rationalization opportunities, and implementation priorities.
- Lead the design and deployment of agentic AI solutions within the MarTech ecosystem to drive Mktg. ops efficiencies, autonomous campaign optimization, content personalization, and customer journey orchestration
- Conduct vendor assessments and research new MarTech/AdTech systems and their Generative and Agentic AI readiness and scalability.
- Plan and design MarTech solution ar

📌 #ACN I&P GN (Bengaluru)
🏢 Accenture
📍 Bengaluru