Q124 – Sr Campaign Analyst Job Title: Data Analyst – Retail Sector – Campaign Analyst
Location: Bangalore Work Type: Work from Office Notice Period: Immediate to 30 days preferred Budget: 8 to 20 LPA About Quation Welcome to Quation, where data transforms into the currency of informed decisions. We are more than a data analytics company; we are the architects of your data-driven success. Our commitment to precision, innovation, and industry transformation sets us apart. At Quation, we embody the essence of “Powering Data, Empowering Decisions.” We are driven by the belief that data, when harnessed intelligently, has the power to revolutionize industries, driving growth and efficiency. Join us in revolutionizing the world of data analytics/AI/ML. Job Description We are seeking a skilled and motivated Data Analyst – Campaign Analyst specializing in the Retail Sector. In this role, you will focus on analysing retail marketing campaigns, generating actionable insights, and enabling our clients to make data-driven marketing decisions that enhance customer engagement, drive sales,
and optimize performance.
Years of Experience: 1 – 3 Years relevant work experience Responsibilities • Campaign Performance Analysis: Conduct deep analysis of marketing campaigns to evaluate effectiveness, ROI, customer engagement, and overall impact.
• Data Collection and Preparation: Build and maintain clean, organized datasets using SQL, AWS Redshift, and Python to support analytical needs.
• Customer Insights: Develop insights on customer segmentation, purchasing patterns, and behaviour to inform targeted marketing strategies.
• Dashboard Creation: Design and build agile dashboards and reports using advanced Excel and visualization tools for campaign performance tracking.
• Optimization and A/B Testing: Perform A/B tests and multivariate analyses to optimize campaign strategies and measure success.
• Collaboration: Work closely with the marketing and sales teams to align campaign insights