About Us
Highshine IT Solutions is a leading provider of ERP services, dedicated to helping businesses streamline their processes and achieve operational excellence. We pride ourselves on delivering tailored ERP solutions that meet the unique needs of our clients.

Senior Marketing Executive (Performance Marketing)
We are seeking an experienced and analytical Senior Marketing Executive to join our growing team. The ideal candidate will have a solid command of performance marketing channels, a data-driven approach to B2B lead generation, and a proven ability to translate campaign insights into measurable business outcomes. This role offers significant scope to shape and own the marketing function within a fast-growing ERP company, working closely with sales and technical teams to drive qualified pipeline growth.

Key Responsibilities
• Plan, execute, and optimize paid campaigns across Google Ads, Meta, and LinkedIn to generate qualified B2B leads for Odoo and IFS services.
• Manage end-to-end lead generation funnels, including landing pages, lead magnets,



and conversion optimization targeting SME and enterprise decision-makers.
• Develop content for email nurturing, retargeting, and social media to communicate the business value of ERP solutions.
• Monitor and report on key metrics CPA, ROAS, CTR, and MQL volume; delivering actionable insights to leadership.
• Conduct A/B testing on creatives, landing pages, and audience segments to improve conversion rates and reduce cost per lead.
• Ensure seamless MQL-to-SQL handoff with the sales team and align marketing activities with the ERP implementation pipeline.
• Execute SEO strategies including keyword research, on-page optimization, and link building to drive organic visibility and inbound leads.
• Track competitor positioning, industry trends, and buyer behavior to continuously refine campaign strategy.
• Manage the performance marketing budget across channels to maximize ROI and meet lead targets.

Required Skills &

📌 Senior Marketing Specialist (Chennai)
🏢 HighShine IT Solutions Private
📍 Chennai