17 Oct
|
G TEC EDUCATION
|
Kozhikode
17 Oct
G TEC EDUCATION
Kozhikode
01 ABOUT G-TEC EDUCATION
G-TEC EDUCATION is a global education and skill development company listed on the National Stock Exchange of India (NSE). With a presence in 23 countries, G-TEC enrols over 150,000 students every year and supports an average of 40,000 placements annually. Our programs span IT, software, accounting, design, digital skills and professional certifications, delivered through a large network of centres and institutional partnerships. Headquartered in Kozhikode, Kerala, with regional offices in major Indian cities and an international corporate presence, G-TEC is in an exciting phase of growth. We are strengthening our leadership team with experienced professionals who have worked at scale and want to build something meaningful.
02 ROLE SUMMARY
We are looking for a highly skilled and results-driven Head of Digital Marketing to lead G-TEC EDUCATION's entire digital marketing function. You will own strategy, execution and performance across SEO, paid media, content, social, video and analytics, and lead an in-house team of creative and technical specialists.
This is a hands-on leadership role. We need someone who can set a clear strategy, get into the details of SEO and analytics, raise the creative quality bar, and turn marketing investment into measurable growth in leads, admissions and brand strength across India and international markets.
03 KEY RESPONSIBILITIES
1 Digital Marketing Strategy and Planning
• Develop and own the annual and quarterly digital marketing strategy aligned with business and admission targets
• Define goals, KPIs and budgets for every channel
• Build marketing plans for course launches, admission seasons, corporate programs and institutional partnerships
• Study competitors, market trends and student behaviour to find current growth opportunities
• Plan for both B2C (students and parents) and B2B (colleges, institutions and corporate partners) audiences
2 Team Leadership and Management
• Lead, mentor and manage a multidi
📌 Head of Digital Marketing (Kozhikode)
🏢 G TEC EDUCATION
📍 Kozhikode