Area Sales Manager — Retail (Shop-in-Shop)BulBul | A Venture of Bubble Bee Export HouseLocation: Field-based (Specific state/city cluster to be assigned) Territory: Assigned cluster within North & East India (e.g., Western UP, Eastern UP, Delhi NCR, Punjab, Bihar, etc.)or Gujarat or anytoher state. Reports to: Regional Sales Manager Employment Type: Full time Experience Required: 2–5 years in retail field sales (women's ethnic wear / fashion / lifestyle preferred)
About BulBulBulBul is a mass premium Indian ethnic wear lifestyle brand offering timeless designs crafted in premium fabrics — pure muslin, chanderi, and cotton with cotton mul lining. A venture of Bubble Bee Export House, with manufacturing based in Ahmedabad, Gujarat, BulBul operates across D2C e-commerce (bulbulfashions.com), B2B wholesale (500+ retail partners), and a rapidly expanding network of Shop-in-Shop retail partnerships across India.
We are hiring Area Sales Managers to own and drive BulBul's SiS retail operations within assigned city clusters across North and East India.




Role SummaryYou are BulBul's boots on the ground. You own a defined cluster of cities or districts within a state, and your job is simple in concept but demanding in execution: make every BulBul Shop-in-Shop counter in your territory sell, and sign up new ones that will.
You report to the Regional Sales Manager and are responsible for the daily, weekly, and monthly rhythm of retail operations in your area — store visits, staff management, VM upkeep, stock health, partner relationships, and new store prospecting.
This is a pure field role. If you are looking for something that involves sitting at a desk for more than a day a week, this is not it.
Key Responsibilities1. Store Sales Performance — Daily Ownership• Own the monthly sales targets for every live SiS store in your assigned area
• Visit each store a minimum of 3–4 times per month; high-priority or underperforming stores to be visited weekly
• Track daily sales reported

📌 Area Sales Manager (Ahmedabad)
🏢 Bulbul
📍 Ahmedabad