Job Description: Digital Marketing Manager

Department: Digital Marketing
Experience: 2– 5 Years
Location: Hyderabad
Employment Type: Full-Time | Work From Office

Job Overview

We are looking for an experienced and results-driven Digital Marketing Specialist who can lead the digital marketing team, develop brand growth strategies, manage advertising campaigns across multiple platforms and use CRM tools and AI-powered models to improve marketing performance.

The ideal candidate should have solid leadership, communication and analytical skills, along with hands-on experience in paid advertising, lead generation, brand positioning, team management and marketing automation.

Key Responsibilities

1. Team Management & Leadership
- Lead, manage and coordinate the digital marketing team, including social media managers, content writers, graphic designers, video editors and performance marketers.
- Assign tasks, set priorities, monitor productivity and ensure timely project delivery.
- Conduct regular team meetings, review performance and provide guidance to team members.




- Coordinate with management, clients and other departments to achieve marketing objectives.
- Build a collaborative, accountable and performance-driven team.

2. Paid Advertising & Campaign Management
- Plan, launch, manage and optimize advertising campaigns across multiple platforms and formats.
- Manage Meta Ads (Facebook and Instagram), Google Ads, YouTube Ads, LinkedIn Ads and other relevant advertising platforms.
- Handle different campaign formats, including image ads, video ads, Reels ads, carousel ads, lead generation ads, search ads, display ads, remarketing and conversion-focused campaigns.
- Develop campaign strategies for brand awareness, audience engagement, lead generation, website traffic and sales.
- Manage advertising budgets, audience targeting, A/B testing, bidding strategies and conversion tracking.
- Monitor campaign performance and optimize campaigns to improve ROI, ROAS, CPL and

📌 Digital Marketing Specialist (Hyderabad)
🏢 Auraxis Media
📍 Hyderabad