About Grainville
Grainville is a rapidly growing rice-processing and international export company supplying premium rice to importers, distributors, wholesalers, retailers and private-label customers worldwide. As Grainville enters its next phase of growth, we are building a qualified, technology-driven marketing function focused on international brand development, B2B lead generation, customer intelligence and measurable commercial outcomes.
About the Role
This is not a routine social-media posting role. We are looking for a hands-on Marketing Manager who can build Grainville's marketing function from the ground up and work closely with the Management. The selected candidate will own Grainville's marketing strategy and execution across brand positioning, digital channels, content, international buyer acquisition, lead generation, website, email marketing, sales enablement and marketing analytics working closely with the Founder, international sales team, and Graphic Designer to build a structured marketing engine connected to Grainville's CRM and enterprise platform.
Key Responsibilities
• Manage weekly and monthly email marketing campaigns for international buyers and prospects.
• Execute WhatsApp marketing campaigns to engage existing and potential buyers.
• Build and manage email and WhatsApp workflows for lead follow-ups and nurturing.
• Maintain and improve marketing funnels and lead pipelines from enquiry to qualified sales opportunity.
• Build and maintain targeted international buyer databases for marketing campaigns.
• Strengthen Grainville’s social media presence, especially LinkedIn, through regular and relevant content.
• Plan and execute buyer-focused content for products, company updates, campaigns and market communication.
• Coordinate with the sales team to ensure marketing leads are properly followed up and converted.
• Track campaign performance, engagement, leads and conversions and prepare weekly/monthly reports.
• Continuously identify opp