Firstcry.com | Pune
Job Title: Design Manager (non-apparel design across Toys, School Supplies, Feeding, Nursing, Baby Gear and Consumables)

Role Overview:

Firstcry is looking for a Design Manager to lead the non-apparel design across Toys, School Supplies, Feeding, Nursing, Baby Gear and Consumables. This role includes design and CMF across a multi-brand portfolio, managing a team of designers, and working cross-functionally with product management, sourcing, and licensing partners, including Firstcry's Disney-licensed product line.

This is a hands-on leadership role suited to someone who can balance high-volume SKU development with strategic CMF direction, team management, and stakeholder communication.

Key Responsibilities:
• Lead design, CMF, and development of SKUs from brief to prototype across six categories: Toys, Baby Gear, School Supplies, Feeding, Nursing, and Consumables.
• Manage and mentor a team of designers, distributing workload across categories while maintaining design quality and consistency.
• Own the Disney licensed product collaboration,



managing IP compliance, CMF adaptation, and design sign-off directly with Disney's brand team, while maintaining Firstcry's internal commercial and quality standards.
• Drive continuous improvement in design infrastructure, iteration cycles, brief-to-prototype timelines, and prototyping pipeline efficiency.
• Assist in power content frameworks and product visual guidelines for use across the non-apparel portfolio.
• Integrate AI-assisted tools into the ideation pipeline to accelerate concept visualisation and stakeholder sign-off.
• Collaborate cross-functionally with product management, sourcing, and graphic design teams to ensure design output aligns with commercial and brand goals.

Required Skills & Experience:
• 4–6 years of experience in kids' product design, with at least 1–2 years in a design lead or team management capacity.
• Solid portfolio demonstrating end-to-end NPD experience - from concept

📌 Design Manager (Pune)
🏢 FirstCry.com (BrainBees Solutions
📍 Pune