Job Description: Performance 360° Digital Marketing Manager

Company: Blip Snip Consulting Pvt. Ltd.
Brand: Certvalue / Webivalue / Cybivalue
Job Type: Full-Time
Work Mode: Work From Office (WFO)
Experience: 5+ Years
Location: Bangalore
Department: Digital Marketing
Preferred Candidate: Female candidates are encouraged to apply.

About the Role

We are looking for a highly experienced, result-oriented Performance 360° Digital Marketing Manager with strong expertise in Google Ads, SEO, AEO, GEO, Meta Ads, Google Tag Manager (GTM), Google Analytics 4 (GA4), and AI-driven marketing optimization.

The ideal candidate will be responsible for planning, executing, managing, and optimizing integrated digital marketing campaigns to generate high-quality B2B leads, improve organic search visibility, increase website conversions, and maximize marketing ROI.

The candidate should have a solid understanding of performance marketing, technical SEO, conversion tracking, AI-powered search optimization, and data-driven decision-making.

Key Responsibilities

1.



Google Ads & Performance Marketing

Plan, launch, manage, and optimize Google Ads campaigns, including Search, Display, YouTube, Remarketing, Demand Gen, and Performance Max.

Manage advertising budgets, bidding strategies, keyword targeting, audience segmentation, and conversion goals.

Optimize campaigns to improve qualified lead generation, conversion rates, cost per lead (CPL), and return on ad spend (ROAS).

Conduct keyword research, competitor analysis, search-term analysis, and negative keyword optimization.

Develop and implement landing page optimization strategies to improve lead conversion.

Manage B2B lead generation campaigns across multiple services, industries, and international markets.

2. Search Engine Optimization (SEO)

Develop and execute comprehensive on-page, off-page, technical, and local SEO strategies.

Conduct keyword research, competitor analysis, backlink audits, and website SEO audits.

Improve

📌 360° Performance Marketing Manager (Bengaluru)
🏢 Blipsnipgroup
📍 Bengaluru