Roles & Responsibilities-
• Identify, evaluate, and onboard influencers across Instagram, YouTube, and emerging social media platforms.
• Build and maintain long-term relationships with creators, talent managers, and agencies.
• Plan and execute influencer campaigns aligned with marketing objectives and product launches.
• Negotiate collaborations, manage contracts, and ensure timely content delivery.
• Develop creative campaign briefs and ensure content aligns with brand guidelines.
• Track campaign performance using key metrics such as reach, engagement, impressions, conversions, and ROI.
• Maintain influencer databases and monitor industry trends to identify current collaboration opportunities.
• Coordinate gifting, product seeding, and event-based influencer activations.