Job Description: Assistant Manager / Manager – BTL Marketing

Business Vertical: Wires & Cables

Company: Sturlite

Department: Marketing

Position: Assistant Manager / Deputy Manager / Manager

Experience: 6 to 8 years of relevant experience

Reporting To: Head – BTL Marketing

Location: Bangalore, India

Role Overview

We are looking for a energetic and execution-oriented BTL Marketing professional to drive below-the-line marketing initiatives for Sturlite’s Wires & Cables business. The role will focus on strengthening brand visibility and market presence, enhancing channel engagement, influencing purchase decisions, and driving business growth through targeted trade marketing initiatives and on-ground activations.

The incumbent will work closely with sales teams, channel partners, distributors, dealers, retailers, electricians, contractors, and other relevant stakeholders to plan and execute impactful BTL programs across key markets.

Key Responsibilities

• BTL Strategy & Execution
• Plan and execute BTL marketing initiatives aligned with business objectives, brand strategy,



and sales priorities.
• Develop and implement market-specific activation plans to improve brand awareness, product visibility, and consumer preference.
• Drive on-ground marketing activities, including market activations, promotional campaigns, product demonstrations, roadshows, and local events.
• Ensure timely and effective execution of campaigns across identified markets and sales territories.
• Channel & Trade Marketing
• Design and execute dealer, distributor, and retailer engagement programs to strengthen channel relationships and improve brand preference.
• Develop trade promotion schemes, retail visibility initiatives, point-of-sale (POS) materials, merchandising programs, and in-shop branding.
• Identify opportunities to improve product visibility and brand recall at electrical retail outlets and channel partner locations.
• Collaborate with sales teams to support market expansion, c

📌 BTL Assistant Manager (Bengaluru)
🏢 Sturlite India
📍 Bengaluru