QMMX – Data Scientist – Market Mix Modelling Job Category:Data Analyst Job Type:Full Time Job Location:Bangalore • Data Scientist – Market Mix Modelling (MMM/MMX) role at Quation Solutions Pvt Ltd:Welcome to Quation, where data transforms into the currency of informed decisions. We are more than a data analytics company; we are the architects of your data-driven success. Our commitment to precision, innovation, and industry transformation sets us apart. At Quation, we embody the essence of “Powering Data, Empowering Decisions.” We are driven by the belief that data, when harnessed intelligently, has the power to revolutionize industries, driving growth and efficiency. Join us in revolutionizing the world of data analytics, AI, and ML.Please visit https://quation.in/ for detailed information on Quation Solutions Pvt Ltd.Job Title: Data Scientist – Market Mix Modelling (MMM/MMX)Responsibilities:
• Lead the design and development of advanced Market Mix Models (MMM) using Bayesian frameworks.
• Build efficient and scalable probabilistic modelling tools to support MMM.
• Integrate econometric principles and advanced statistical techniques (e.g., hierarchical modelling, time-series analysis, causal inference) to improve MMM accuracy.
• Explore emerging methodologies like multi-touch attribution (MTA) and incrementality testing to complement MMM.
• Design and deploy automated MMM pipelines using Python and cloud platforms (AWS, Azure, or GCP). (Valuable to Have)
• Handle the technical aspects of MMM independently, managing multiple iterations of the project (e.g., Adstock application, saturation curve optimization).
• Develop logical code to convert the theoretical aspects of MMM into actionable business solutions.
• Provide mathematical explanations for optimization processes, focusing on objective functions and the logical building of models.
• Collaborate closely with cross-functional teams to translate business requirements into effective MMM solutions.Basic Qualifications