Job Location: Baner, Pune
Experience: 2+Years
Employment Type: Full-time

Key Responsibilities:
• Manage and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) with a strong focus on performance, lead quality, and conversion outcomes.
• Act as the primary point of contact for assigned clients, handling regular communication, performance discussions, and expectation setting.
• Present campaign performance, insights, and structured optimization plans to clients in a clear and data-backed manner.
• Translate client business objectives into measurable performance marketing strategies and execution roadmaps.
• Monitor and optimize key performance metrics such as CTR, CPC, CPA, CPL, and ROAS through data-driven decision-making.
• Own end-to-end performance tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event setup, conversion tracking, attribution analysis, and funnel tracking.
• Analyze user behavior, traffic sources, and customer journeys in GA4 to identify growth and optimization opportunities.




• Troubleshoot tracking discrepancies and ensure accurate data reporting across platforms.
• Execute full-funnel strategies including audience targeting, ad creatives, landing page optimization, and retargeting campaigns.
• Conduct A/B testing across creatives, messaging, audiences, and landing pages to improve conversion rates and overall ROI.
• Build structured performance reports and dashboards using GA4 and platform data to guide strategic decisions.
• Assist in budget planning and media allocation to ensure productive spend and improved returns.
• Stay updated with platform changes, new ad formats, and evolving digital marketing best practices.

Qualifications & Skills:
• 2–4 years of hands-on experience in performance marketing with strong exposure to Google Ads and Meta Ads.
• Strong working knowledge of Google Analytics 4 (GA4), including event tracking, conversion setup, attribution models, and funnel repor

📌 Performance Marketing Associate (Pune)
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