The Choosy Investor simplifies real estate investing in India, focusing entirely on consumer interests in the real estate sector. Through syndicate investing, the company negotiates bulk discounts for buyers by aggregating multiple interested investors. They work only with trustworthy, legally vetted properties and provide seamless site visit coordination, complete with premium customer support. Offering zero brokerage services, The Choosy Investor guides clients through the entire home-buying process, including legal procedures and home loan assistance, ensuring an optimized and hassle-free investment experience.
Role Description: This is a Hybrid/Onsite contract role for a Senior Performance Marketing Expert. The role involves developing and executing digital marketing campaigns, optimizing marketing strategies for social media and other online platforms, and analyzing campaign performance to meet organizational goals. Responsibilities also include collaborating with the sales team to drive revenue growth and contributing to strategy discussions for market positioning.
Multi-Channel Paid Acquisition: Scaling high-performance campaigns across Meta (Advantage+), Google (Search, PMax, Display), and LinkedIn.
Native & Content Discovery: Leveraging Taboola and Outbrain to drive top-of-funnel awareness and mid-funnel intent via discovery-based placements.
Full-Lifecycle Email Marketing: Building and managing automated email drip campaigns to nurture cold leads into site visits and bookings.
Advanced Tracking & Attribution: Implementing server-side tracking, CAPI, and multi-touch attribution to accurately map the real estate buyer's journey.
Funnel Optimization: Engineering high-converting landing pages and lead-capture flows with constant A/B testing.
Marketing Automation: Seamlessly connecting lead flows to CRMs and triggering instant multi-channel nurture sequences (Email, WhatsApp, SMS).
Tech Stack:
AI tools: Should be able to use AI tools to increase daily work