ROLE SUMMARY
Providing marketing support to assigned BU to achieve revenue and profitability objectives
ROLE RESPONSIBILITIES
Primary responsibilities critical to the performance of the role.
• Develop marketing plan and strategy & Deliver brand objectives by driving the development, execution & performance tracking against commercial strategies across HCP customer segments
• Ensure execution of promotional strategies and promotion activities, including controlling the marketing budget aligned with the marketing plan. Create promotional inputs, release advertisements, organize participation in trade exhibition / congress
• Streamlining product forecast received from field & inventory management
• Manage Product Life Cycle (PLC)
• Develop & engage KOLs and advocacy to sustain robust networking and partnership
• Ensure all marketing and business programs/practices are compliant to company rules & regulations
• Propose budget for assigned platform / portfolio, Propose and manage price changes
• Livestock monitoring & identification business Marketing
• Align with global / regional / country strategies
• Coordinate with cross functions, Global team
QUALIFICATIONS AND EXPERIENCE
Qualifications that are job related, consistent with business necessity and necessary for the performance of the essential functions of this role; includes education/licenses/certifications, relevant experience, technical and/or other job-related skills.
• Bachelor or master’s degree in pharmacy or Veterinary Sciences
• Marketing or Management qualification is an added advantage
• At least 3-5 years’ experience in marketing; preferably in Pharma
• Good English communication both oral and written
• Computer skills (MS Office programs)
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