Customer Relationship Executive (CRE) – Job Description Page 1 JOB DESCRIPTION Customer Relationship Executive (CRE) – Inside Sales | D2C, B2B & COD Confirmation Department: Sales & Customer Relations Job Type: Full-Time Salary: ■20,000 per month Industry: FMCG / Consumer Products About the Role We are looking for a proactive and target-oriented Customer Relationship Executive (CRE) to manage inside sales, D2C and B2B sales, customer follow-ups, and Cash on Delivery (COD) order confirmations. The candidate will pitch FMCG products, convert leads into sales, maintain customer relationships, and support a smooth order-to-delivery experience. Key Responsibilities Inside Sales & Product Pitching • Make outbound calls to potential customers and existing leads to pitch FMCG products. • Explain product features, benefits, pricing, offers, and usage. • Convert enquiries and leads into confirmed orders; follow up with interested customers. • Maintain a sales pipeline and achieve daily, weekly, and monthly targets. D2C (Direct-to-Consumer) Sales • Handle enquiries from the website, WhatsApp, social media, and other channels. • Follow up on abandoned carts, incomplete orders, and interested customers. • Recommend suitable products and upsell or cross-sell relevant products. • Encourage repeat purchases by maintaining good customer relationships. B2B Sales • Identify and contact retailers, distributors, wholesalers, resellers, and business customers. • Pitch FMCG products and explain bulk pricing, margins, and business opportunities. • Follow up on quotations, samples, and pending orders. • Build and maintain long-term business relationships. COD Order Confirmation • Call customers to confirm Cash on Delivery (COD) orders before dispatch. • Verify customer details, delivery address, product, quantity, and order value. • Confirm customer availability and willingness to accept the order.



• Follow up on unconfirmed orders and flag suspicious or duplicate orders. • Coordinate with dispatch and logistics teams to reduce cancellations, failed deliveries, and RTO (Return to Origin). Customer Relationship Management • Maintain accurate customer records, call logs, lead status, and order updates. • Handle customer questions and basic complaints professionally. • Coordinate with sales, operations, and logistics teams. • Report on calls, conversions, confirmed orders, and sales performance. Required Skills & Qualifications • 1–2 years of experience in inside sales, telecalling, customer relationship management, or telesales preferred. • Experience in FMCG, D2C, e-commerce, or B2B sales is an advantage. • English and Hindi are mandatory. Must communicate confidently with customers in both languages over phone calls. • Able to explain product benefits, pitch products, handle objections, and confirm COD orders in English and Hindi. Customer Relationship Executive (CRE) – Job Description Page 2 • Good verbal communication, convincing, and customer-handling skills. • Comfortable making outbound calls and working with sales targets. • Basic computer skills; familiarity with Excel, Google Sheets, CRM tools, or WhatsApp Business. • Knowledge of any additional regional language is an advantage. Salary & Benefits • Fixed salary: ■20,000 per month. • Performance-based incentives may be offered as per company policy. • Chance to grow into senior sales or team-lead roles based on performance. Performance Metrics (KPIs) • Calls made per day and follow-up completion. • Lead-to-sale conversion rate. • D2C sales and B2B order generation. • COD confirmation rate and reduction in cancellations/RTO. • Customer satisfaction and accuracy of order records. Ideal Candidate: Someone who can confidently pitch FMCG products, convert leads into customers, generate B2B business, and ensure COD orders are genuine and confirmed before dispatch.

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