Job Description: Area Sales Manager – Home Appliances & Kitchen Appliances

Company: STEVA Gizmo – A Brand of United Elements Limited (Established in 1986)

Department: Sales & Business Development

Industry: Home Appliances, Kitchen Appliances & Consumer Electricals

Experience: 5 Years

Employment Type: Full-Time

Job Locations: Nashik, Nagpur, Pune( Maharashtra)

Reporting To: Regional Sales Head

Job Summary - We are looking for a result-oriented Area Sales Manager to drive sales growth, expand the dealer and distributor network, and achieve business targets in the assigned territory.

Key Responsibilities -

- Achieve monthly and annual sales targets for the assigned territory.
- Develop current dealers, distributors, and retail outlets to expand market coverage.
- Drive primary and secondary sales through effective channel management.
- Maintain good relationships with dealers, distributors, and retailers.
- Conduct regular market visits and monitor competitor activities and market trends.
- Ensure product availability, visibility, and effective implementation of promotional schemes.
- Monitor outstanding payments and ensure timely collections.




- Prepare regular sales reports and coordinate with the Regional Sales Head.

Candidate Requirements - Graduate in any discipline; an MBA in Sales or Marketing is preferred.

- Minimum 5 years of experience in sales and distribution, preferably in home appliances, kitchen appliances, or consumer electricals.
- Experience in dealer and distributor management and territory sales.
- Good communication, negotiation, and relationship management skills.
- Ability to achieve sales targets and develop new markets.
- Willingness to travel extensively within the assigned territory.

Key Performance Indicators (KPIs) - Achievement of sales targets.

- Growth in primary and secondary sales.
- New dealer and distributor appointments.
- Expansion of market coverage.
- Timely payment collections and distributor relationship management.

Ideal Candidate: A proactive sales professional with strong channel management skills and a proven ability to expand distribution networks and drive sales growth in the assigned territory.

📌 Area Sales Manager – Home Appliances & Kitchen Appliances (Pune)
🏢 United Elements
📍 Pune