1. Creative Ideation & Research ● Collaborate with the marketing team to develop creative concepts, content ideas, and storytelling approaches. ● Research audience interests, industry developments, competitors, and social media trends to identify content opportunities. ● Develop creative briefs and visual references to support content production. 2. Content Writing & Development ● Develop engaging content for social media, websites, brand campaigns, and other marketing channels. ● Write creative scripts, campaign copy, and brand messaging aligned with the overall content direction. ● Write, edit, and refine content to ensure clarity, quality, and consistency in brand voice and messaging. 3. Content Production & Shoot Coordination ● Plan and coordinate content shoots with the videographer, including scripts,
creative references, and content requirements. ● Provide on-ground creative direction during shoots to bring content concepts and visual storytelling to life. ● Work with the videographer to ensure the final content reflects the intended creative direction. 4. Social Media & Digital Content ● Support social media content planning and develop ideas suited to different platforms and formats. ● Create and edit basic graphic designs, digital creatives, and marketing materials using Canva. ● Ensure content aligns with the brand's voice, visual identity, and overall marketing direction.