Job Description: Telesales Executive – IndiaMART Lead Conversion

Company: ANANT DECOR

Website: https://www.anantdecor.in

Job Location: Lucknow, Uttar Pradesh

Department: Sales & Business Development

Employment Type: Full-time

Salary: Negotiable, based on experience and performance+incentives

About ANANT DECORANANT DECOR is a supplier of premium interior and architectural materials based in Lucknow, Uttar Pradesh. We offer a wide range of products, including plywood, HDHMR boards, WPC boards, modular kitchens, wardrobes, decorative laminates, wall panels, flooring, wallpapers, designer doors, and hardware accessories.

We work with homeowners, interior designers, architects, carpenters, furniture manufacturers, contractors, and dealers to provide quality products, competitive pricing, and expert guidance.

We are looking for a proactive, target-oriented Telesales Executive who can manage online leads generated through the IndiaMART portal, understand customer requirements, follow up consistently, and convert enquiries into confirmed orders.

- Key Responsibilities1. IndiaMART Lead ManagementHandle all incoming enquiries and leads received through the IndiaMART portal.
- Contact recent leads promptly through phone calls and WhatsApp, as appropriate.
- Understand the customer's product requirements, quantity, specifications, location, and purchase timeline.
- Identify genuine buyers and prioritise high-potential enquiries.
- Maintain a systematic record of every enquiry and its current status.
- 2. Sales Conversion and Order ClosingExplain product features, specifications, applications, brands, and available options to customers.
- Share product catalogues, images, brochures, and relevant details through WhatsApp or email.
- Coordinate with the internal team to obtain accurate pricing, stock availability, delivery details, and quotations.
- Negotiate within company-approved pricing and discount limits.
- Persuade interested customers to confirm orders and coordinate the next steps for payment and order processing.
- Focus on converting enquiries into profitable sales, not merely generating calls.
- 3.



Follow-ups and Customer Relationship ManagementFollow up regularly with customers who have requested quotations or shown purchase interest.
- Reconnect with customers whose orders are pending due to price, quantity, delivery, or approval-related concerns.
- Maintain communication with existing customers for repeat orders and additional requirements.
- Record reasons for lost orders and identify opportunities to recover pending sales.
- Ensure every active lead has a clear next action and follow-up date.
- 4. Coordination and Order ProcessingCoordinate with the showroom, purchase, inventory, accounts, and dispatch teams as required.
- Confirm product availability and delivery commitments before communicating them to customers.
- Assist customers with order confirmation, payment coordination, and dispatch updates.
- Escalate queries involving special pricing, bulk orders, credit terms, or technical product specifications to the concerned team.
- 5. Reporting and Sales PerformanceMaintain daily records of leads received, calls made, customers contacted, quotations shared, follow-ups completed, and orders closed.
- Update the company's CRM, lead tracker, or designated sales register accurately.
- Prepare daily and weekly sales performance reports.
- Track conversion rates, pending quotations, lost leads, and the value of confirmed orders.
- Work towards monthly sales and revenue targets assigned by management.
- Required Skills and QualificationsMinimum qualification: 12th pass; graduation preferred.
- Prior experience in telesales, telecalling, inside sales, or B2B sales is preferred.
- Good verbal communication and customer-handling skills in Hindi; basic English communication is an advantage.
- Comfortable using smartphones, WhatsApp, email, Excel or Google Sheets, and web-based portals.
- Ability to manage multiple enquiries and maintain disciplined follow-ups.
- Strong negotiation, persuasion, objection-handling, and order-closing skills.




- Customer-oriented, organised, persistent, and target-driven.
- Willingness to learn about plywood, boards, laminates, modular kitchens, and other interior materials.

Key Performance Indicators (KPIs)Performance will be evaluated based on measurable sales outcomes, including:

- Lead response time: How quickly new IndiaMART enquiries are contacted.
- Lead contact rate: Percentage of enquiries successfully contacted.
- Follow-up completion: Percentage of due follow-ups completed on time.
- Quotation-to-order conversion: Percentage of quotations converted into confirmed orders.
- Sales revenue: Value of orders successfully closed.
- Sales profitability: Adherence to approved pricing and margin requirements.
- Lead management accuracy: Completeness of customer records and follow-up status.
- Customer experience: Quality of communication and customer feedback.

Ideal Candidate ProfileThe ideal candidate is someone who can take ownership of a lead from the moment it arrives on IndiaMART until the customer confirms the order.

The candidate should be comfortable speaking with new customers, understanding their requirements, explaining suitable products, handling price objections, following up without losing track of enquiries, and closing sales in a professional manner.

Experience selling building materials, plywood, laminates, furniture materials, modular kitchens, or other interior products will be an added advantage.

- What We OfferOpportunity to work with a growing interior and architectural materials business.
- Exposure to multiple product categories and established brands.
- A performance-oriented sales environment.
- Salary and incentive structure based on company policy, experience, and results.
- Opportunities to develop product knowledge, negotiation skills, and B2B sales expertise.

How to ApplyInterested candidates can share their resume and relevant telesales or sales experience with ANANT DECOR.

Company Website: https://www.anantdecor.in

Location: 43, Shivaji Marg, Hussain Ganj, Lucknow, Uttar Pradesh – 226018

Join ANANT DECOR and help turn online enquiries into lasting customer relationships and confirmed business.

📌 Telesales Executive (Lucknow)
🏢 Anant Decor
📍 Lucknow