- Campaign Management: Build, launch, and monitor promotional campaigns across digital and offline channels.
- Market Research: Analyze customer behavior, market trends, and competitor activities to identify business opportunities.
- Content & Collateral Creation: Write and edit copy, manage social media, design marketing materials, and update websites.
- Data & Analytics: Track key performance indicators (KPIs), evaluate campaign results, and generate performance reports.
- Cross-Functional Collaboration: Work closely with sales, product teams, creative departments, and external agencies.
- Budget Oversight: Monitor spending to ensure campaigns stay within the allocated budget.
Key Skills Needed
- Analytical Skills: Interpreting data and consumer insights.
- Creativity: Developing fresh, engaging ideas to capture target audiences.
- Communication: Writing explicit copy and presenting strategies.
- Organization: Managing multiple timelines and project tasks at once. [1]