Company Description Innovate Digital Media is a 360-degree digital marketing agency dedicated to helping brands communicate their unique stories. The team works across multiple channels and formats to craft campaigns that connect brands with audiences in meaningful ways. With a focus on creativity, strategy, and measurable results, Innovate Digital Media supports clients through the entire digital marketing lifecycle.

The agency values collaboration, innovation, and continuous learning, creating an environment where digital professionals can grow their skills and impact.

Role Description The Social Media Executive is a full-time, in office role based in Mumbai. This role is responsible for managing day-to-day social media activities, including planning content calendars, drafting posts, and publishing across multiple platforms.

The Social Media

Executive will monitor engagement, respond to comments and messages, and optimize content for reach and performance. The role involves coordinating with internal teams to align social media initiatives with broader marketing campaigns, tracking metrics, and preparing performance reports.

The Social Media

Executive will also stay updated on trends, platform updates,



and best practices to recommend improvements and new ideas.

Qualifications

- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, with hands-on experience managing brand pages.
- Candidates should possess effective Communication and Writing skills, including the ability to craft explicit, engaging, and brand-aligned copy.
- Candidates should possess Media Planning skills to schedule content strategically and coordinate campaigns across channels.
- Candidates should possess familiarity with social media analytics tools and basic data interpretation skills to track performance and optimize content.
- Candidates should possess strong organizational and time-management abilities, with attention to detail and the capacity to handle multiple campaigns.
- Candidates should possess a bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Candidates should possess an interest in digital trends, creativity in visual and content ideas, and a collaborative approach to working with cross-functional teams.

📌 Social Media Executive (Mumbai)
🏢 INNOVATE DIGITAL MEDIA
📍 Mumbai