Job Role: SEO & Digital Marketing Specialist.

Experience: 2 3 Years

Locatioin: Chennai (Ambattur)

Industry Preference: IT Services, Technology Products, or SaaS

About SWITS Digital

SWITS Digital is looking for a results-driven SEO & Digital Marketing Specialist with 2 3 years of hands-on experience in digital marketing, preferably in the technology products, IT services, or SaaS industry. The ideal candidate should have a strong understanding of SEO, digital marketing strategies, content optimization, and lead generation to strengthen our online presence and support business growth.

Key Responsibilities

- Develop and implement SEO strategies to improve website rankings, organic traffic, and online visibility.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Perform on-page and off-page SEO, technical SEO audits, and website optimization.
- Manage and optimize website content, landing pages, blogs, and metadata.
- Plan and execute digital marketing campaigns across relevant online channels.
- Support lead generation and brand awareness initiatives for technology products and IT services.
- Manage social media platforms and coordinate content creation for digital campaigns.
- Monitor website traffic, keyword rankings, campaign performance, and conversion metrics.
- Use analytics tools to identify opportunities and recommend data-driven improvements.
- Collaborate with the content, design, sales, and business development teams to align marketing activities with business goals.
- Stay updated on search engine algorithms,



digital marketing trends, and industry best practices.

Required Skills & Qualifications

- 2 3 years of relevant experience in SEO and digital marketing.
- Hands-on experience with on-page SEO, off-page SEO, and technical SEO.
- Strong knowledge of keyword research, backlink building, and competitor analysis.
- Experience with Google Analytics 4 (GA4), Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar platforms.
- Understanding of content marketing, website optimization, and conversion rate optimization.
- Basic understanding of HTML, website structure, and CMS platforms such as WordPress.
- Strong analytical, communication, and problem-solving skills.
- Ability to track campaign performance and prepare periodic reports.

Preferred Qualifications

- Experience marketing technology products, SaaS solutions, IT services, or B2B technology offerings.
- Knowledge of Google Ads, LinkedIn Ads, and paid digital marketing campaigns.
- Experience with B2B lead generation, landing page optimization, and marketing funnels.
- Understanding of email marketing and marketing automation tools.
- Familiarity with AI-powered marketing tools and emerging SEO practices.

What We Offer
- Opportunity to work on digital marketing initiatives in the technology sector.
- Exposure to SEO strategy, digital campaigns, and B2B lead generation.
- A team-oriented work environment with opportunities for professional growth.
- Competitive compensation based on experience, skills, and market standards.

📌 SEO & Digital Marketing Specialist (Chennai)
🏢 SWITS DIGITAL Private
📍 Chennai