Company: Fabriplay

Location: Chennai

Employment Type: Full-time

Experience: 3–5 years in Sales / Business Development

About Fabriplay

Fabriplay is an IIT Madras-incubated FashionTech SaaS company transforming how bespoke clothing boutiques, tailors, and fashion designers manage their businesses. Our integrated platform digitizes customer management, measurements, appointments, order processing, production, billing, and business operations.

With 50+ paying clients and customers across India, France, Malaysia, and Sri Lanka, we are expanding our international footprint and building the digital infrastructure for the global bespoke fashion industry.

Role Overview

We are looking for a hands-on Sales Lead who will take direct ownership of customer acquisition and revenue generation. This is an execution-focused role for someone who can independently identify prospects, initiate conversations, conduct product demonstrations, negotiate, and close deals.

The candidate will be responsible for achieving sales targets while establishing a structured, repeatable sales process that can support Fabriplay's growth. As the business expands, the role may also involve mentoring and guiding additional sales team members.

This is not a purely managerial role. The Sales Lead is expected to personally drive sales activities and deliver measurable revenue results.

Key Responsibilities

1. Lead Generation & Prospecting

- Proactively identify potential customers, including bespoke clothing boutiques, tailoring businesses, fashion designers, made-to-measure brands, and apparel SMEs.
- Build and maintain a pipeline of qualified prospects through outbound calls, email, LinkedIn, WhatsApp, referrals, and other channels.
- Research target accounts and identify decision-makers, business needs, and opportunities for Fabriplay.
- Consistently execute daily outreach and follow-up activities to generate qualified sales opportunities.

2. Product Demonstrations & Sales Conversion

- Personally conduct online and in-person product demonstrations.
- Understand customer workflows, identify operational pain points, and position Fabriplay's value proposition accordingly.
- Explain product features, business benefits, pricing,



and potential ROI.
- Handle objections, negotiate commercial terms, and convert prospects into paying customers.
- Own opportunities end-to-end, from the first conversation through payment and successful handover to Customer Success.

3. Revenue Ownership

- Own and achieve defined monthly and quarterly sales targets.
- Convert qualified leads and product demos into paid subscriptions.
- Identify opportunities for higher-value plans, additional subscriptions, and referrals.
- Monitor conversion rates and sales cycle duration, and take corrective action when performance falls short.
- Provide accurate sales forecasts based on actual pipeline progress.

4. Sales Process & Pipeline Management

- Maintain an organized sales pipeline and customer records in the CRM.
- Establish disciplined follow-up schedules and ensure no qualified opportunity is neglected.
- Develop and improve sales scripts, email templates, demo workflows, objection-handling techniques, and closure strategies.
- Track daily activity and weekly performance against targets.
- Share customer insights and competitor feedback with the founders and Product team.

5. Market Development & Partnerships

- Explore new customer segments and geographic markets.
- Build relationships with fashion institutes, industry associations, boutique networks, and relevant channel partners.
- Support international customer acquisition and market expansion through direct outreach and partnerships.

6. Team Development

- Establish sales practices that can be replicated by future sales hires.
- Share proven outreach and conversion techniques with the team.
- Gradually take on mentoring and coordination responsibilities as the sales function grows.

Required Qualifications

- 3–5 years of experience in B2B sales, business development, or technology product sales.




- Proven experience in prospecting, conducting product demos, negotiating, and closing deals.
- Strong communication, presentation, objection-handling, and negotiation skills.
- Ability to independently manage a sales pipeline and achieve measurable targets.
- Familiarity with CRM systems, sales reporting, and pipeline management.
- Self-motivated, persistent, and comfortable working in a startup environment.
- Willingness to make outbound calls and engage prospects directly every day.

Preferred Qualifications

- Experience selling SaaS subscriptions, CRM, ERP, retail technology, or business management solutions.
- Familiarity with fashion, apparel, tailoring, or boutique businesses.
- Experience with international customers or cross-border sales.
- Experience mentoring junior sales executives.

Performance Metrics (KPIs) Performance will be evaluated primarily on measurable sales outcomes:

- Monthly revenue and new subscription bookings.
- Number of new paying customers acquired.
- Qualified leads generated.
- Product demos conducted and demo-to-paid conversion rate.
- Follow-up effectiveness and pipeline conversion.
- Average sales cycle and forecast accuracy.
- Customer acquisition through referrals and partnerships.

Targets will be defined based on the assigned market, pricing, available lead pipeline, and sales cycle. Compensation & Growth opportunities

- Competitive fixed salary based on experience.
- Performance-based incentives linked to revenue and new customer acquisition.
- Opportunity to grow into Sales Manager or Head of Sales based on demonstrated results.
- Direct collaboration with the founders and exposure to international market expansion.

Ideal Candidate The ideal candidate is a sales professional who enjoys closing deals, takes personal accountability for revenue, and does not wait for leads to be handed over. They can build their own pipeline, communicate business value, handle rejection, and consistently convert prospects into paying customers. At Fabriplay, success is defined by revenue generated and paying customers acquired—not simply calls made, meetings attended, or reports prepared.

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📌 Sales LeadB SAAS (Chennai)
🏢 Fabriplay
📍 Chennai