Company Description Pepmedia is a dynamic digital marketing agency based in Mumbai that specializes in creating impactful digital experiences for diverse brands. The team consists of innovative professionals focused on elevating client stories and helping businesses captivate their audiences. Pepmedia offers end-to-end services including website design, SEO, social media marketing, performance marketing, and data analytics.

With a strong client-centric approach, the agency ensures that each strategy is driven by client goals and vision, maximizing ROI and building long-term relationships. Applicants can expect to work in a quick-paced environment that values creativity, data-driven decision-making, and collaboration.

Qualifications

Public relations

- Develop and execute PR strategies and campaigns for clients across healthcare, real estate, lifestyle and business sectors.
- Build and maintain strong relationships with journalists, editors, publications and media houses.
- Identify relevant media opportunities for clients, including interviews, features, expert opinions and brand stories.
- Prepare and distribute press releases, media pitches, story ideas and briefing documents.
- Coordinate media interviews, podcasts, articles and other PR opportunities.
- Track media coverage and prepare PR reports for clients.
- Maintain a database of media contacts and regularly update media relationships.
- Identify trending topics and opportunities for clients to position themselves as industry experts.

Influencers Marketing

- Identify and research relevant influencers and content creators based on client objectives,



target audience and campaign requirements.
- Build and maintain relationships with influencers and creator communities.
- Plan and execute influencer marketing campaigns from brief to execution.
- Negotiate commercials, deliverables, timelines and campaign terms with influencers.
- Coordinate with influencers for content briefs, approvals, publishing schedules and deliverables.
- Monitor campaign performance and prepare influencer campaign reports.
- Ensure influencer collaborations are aligned with the client's brand image and communication objectives.
- Stay updated with emerging creators, influencer trends and new social media opportunities.

Client & Team Coordination

- Understand client requirements and translate them into PR and influencer strategies.
- Coordinate with the internal social media, content, design and performance marketing teams.
- Participate in client calls and provide regular campaign updates.
- Manage multiple clients and campaigns simultaneously while meeting deadlines.
- Maintain professional communication with clients, media contacts and influencers.

Required Skills

- Excellent written and verbal communication skills.
- Strong networking and relationship-building abilities.
- Good understanding of PR, media relations and influencer marketing.




- Strong pitching and negotiation skills.
- Ability to identify relevant media and influencer opportunities.
- Good research and presentation skills.
- Ability to manage multiple projects and deadlines.
- Proficiency in MS Office/Google Workspace.
- Knowledge of Instagram, YouTube and other social media platforms.
- Strong follow-up and coordination skills.
- Creative thinking with a strong understanding of brand communication.

Preferred Qualifications

- Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, Advertising or a related field.
- Prior experience in a PR agency, digital marketing agency, influencer marketing agency or media organisation will be preferred.
- Existing relationships with journalists, media houses or influencers will be an added advantage.

Key Performance Indicators (KPIs)

- Quality and quantity of media coverage secured.
- Relevant media relationships developed.
- Number and quality of influencer collaborations executed.
- Campaign reach and engagement.
- Successful negotiation and execution of influencer campaigns.
- Client satisfaction and timely delivery.
- Ability to generate proactive PR and influencer opportunities.

What we're looking for We are looking for someone who is confident, proactive, well-connected and hungry to create opportunities rather than waiting for them.

- If you enjoy speaking to people, building relationships, pitching stories, discovering new creators and turning ideas into actual media visibility, this role could be a great fit for you.

📌 Public Relations Manager (Bandra West)
🏢 Pepmedia
📍 Bandra West