About Modcon BuildersModcon Builders Private Limited is a real estate development company focused on creating thoughtfully designed residential and commercial spaces. We aim to deliver quality developments while creating long-term value for our customers.

We are looking for a results-driven Performance Marketing Specialist who can manage advertising budgets, generate high-quality leads, and improve marketing performance across our real estate projects.

Key Responsibilities

- Plan, execute, and optimise paid advertising campaigns across Meta Ads Manager, Google Search Ads, and YouTube Ads.
- Manage advertising budgets efficiently to achieve lead-generation and conversion targets.
- Develop audience targeting, retargeting, and remarketing strategies to reach potential property buyers.
- Focus on generating genuine, qualified leads that match project pricing, location, and target customer profiles.
- Integrate and manage lead tracking through Sell.Do CRM and ensure campaign data is tracked accurately.
- Monitor lead quality daily in coordination with the sales team and optimise campaigns based on feedback and conversion data.
- Track the complete lead journey, from initial enquiry to qualified lead, site visit, and booking.
- Monitor key performance metrics, including cost per lead, cost per qualified lead, site-visit conversion rate, and booking conversion rate.
- Optimise landing pages, lead forms, ad creatives, and campaign messaging to improve lead quality and conversion rates.
- Analyse campaign performance and prepare regular reports on advertising expenditure, lead quality, conversions, and return on ad spend.
- Identify and reduce irrelevant enquiries, low-quality leads, and leads from locations outside the intended target market.
- Collaborate with the content and creative teams to develop effective advertising campaigns.





Required Skills and Qualifications
- Minimum 3 years of hands-on experience in performance marketing and paid advertising.
- Strong practical knowledge of Meta Ads Manager and Google Ads, including Search and YouTube campaigns.
- Proven experience in lead generation, audience targeting, retargeting, and campaign optimisation.
- Understanding of lead qualification, conversion tracking, and performance analytics.
- Experience with CRM integration and lead tracking; Sell.Do experience is preferred.
- Knowledge of landing page optimisation, lead forms, Meta Pixel, and Conversions API.
- Ability to analyse campaign data and make decisions based on lead quality and actual business outcomes.
- Experience with Google Analytics, reporting dashboards, and marketing attribution.
- Real estate marketing experience is preferred.

Key Performance Indicators (KPIs)Success in this role will be measured by:
- Quality and relevance of leads generated.
- Cost per qualified lead and efficient use of advertising budgets.
- Percentage of leads converting into site visits.
- Percentage of site visits converting into bookings.
- Reduction in irrelevant and unqualified enquiries.
- Accuracy of CRM tracking and daily lead-quality reporting.
- Overall campaign performance and return on advertising spend.

The goal is not simply to generate more leads, but to generate the right leads and improve their conversion into site visits and property bookings. Who Should Apply?We are looking for a data-driven skilled who can independently manage advertising campaigns, take ownership of marketing budgets, identify what drives qualified enquiries, and continuously improve conversion performance.

- Interested candidates can apply with their updated resume and examples of performance marketing campaigns they have managed, including campaign budgets and measurable results.

📌 Performance Marketing Specialist (Hyderabad)
🏢 Modcon Builders
📍 Hyderabad