Company Description Inscape Up-to-date Private Limited is a furniture company built on over 20 years of experience restoring iconic chairs from brands like Herman Miller, Steelcase, Humanscale, Haworth, and Knoll. Through careful restoration, the company has developed deep expertise in durability, engineering, material selection, and design principles that make furniture last. This knowledge now drives a new collection of original chairs that are created with the precision of restoration and the vision of contemporary design.

Inscape

Modern focuses on building furniture that stands up to real-world use and time, emphasizing longevity over trends. Team members join a culture that values craftsmanship, innovation, and thoughtful design decisions.

Job Summary

We are looking for a data-driven Performance Marketing Executive to plan, execute, monitor, and optimize paid digital advertising campaigns. The candidate will be responsible for generating qualified leads, improving conversion rates, managing advertising budgets, and achieving measurable marketing results.

Key Roles and Responsibilities

- Paid Advertising: Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
- Campaign Optimization: Monitor campaign performance and optimize targeting, bidding strategies, ad placements, and budgets.
- Lead Generation: Develop campaigns to generate qualified leads, customer inquiries, and business opportunities.
- Audience Targeting: Conduct audience research, competitor analysis, and segmentation to reach relevant customers.
- Conversion Tracking: Set up and monitor conversion events, tracking pixels, and campaign attribution with appropriate tools.
- A/B Testing: Test ad creatives,



copy, landing pages, audiences, and campaign strategies to improve performance.
- Budget Management: Allocate advertising budgets effectively and monitor spending against campaign objectives.
- Analytics and Reporting: Analyze campaign metrics and prepare weekly and monthly performance reports.
- Landing Page Optimization: Collaborate with relevant teams to improve landing pages, forms, calls to action, and conversion rates.
- Remarketing: Implement remarketing campaigns to re-engage website visitors and potential customers.
- Cross-functional Coordination: Work with the creative team to develop campaign assets and with the sales team to assess lead quality and conversion outcomes.

Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1–3 years of experience in performance marketing or paid digital advertising.
- Hands-on knowledge of Google Ads and Meta Ads Manager.
- Familiarity with LinkedIn Ads, particularly for B2B campaigns, is an advantage.
- Knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Understanding of CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.
- Strong analytical skills and proficiency in Excel or Google Sheets.
- Ability to manage advertising budgets and optimize campaigns based on data.
- Good communication, problem-solving, and coordination skills.

Ideal Candidate The ideal candidate is analytical, results-oriented, and comfortable making data-driven decisions. They should be able to identify growth opportunities, optimize advertising campaigns,andimprove marketing efficiency while contributing to the company's lead generation and business growth objectives.

📌 Performance Marketing Executive (Hyderabad)
🏢 Inscape Modern Private
📍 Hyderabad