We are looking for a Marketing Advertising Specialist who can independently manage and optimize paid advertising campaigns across Meta and Google while contributing to overall marketing and communication activities.
Responsibilities
- Plan, execute and manage Meta Ads and Google Ads campaigns (Search, Display, Performance Max) end-to-end - from campaign structure to creative briefing to budget pacing.
- Own key performance metrics - CPL, CPA, ROAS, CTR and conversion rate — and optimize campaigns against them on an ongoing basis.
- Run A/B tests on ad creatives, audiences and landing pages to continuously improve funnel performance.
- Manage pixel/conversion tracking, UTM structuring and attribution reporting across platforms.
- Define and execute marketing and communication activities in line with the overall marketing plan.
- Coordinate marketing activities across channels to generate qualified leads.
- Collaborate with content,
design and client teams to align creative with campaign goals.
- Report on campaign performance with clear, data-backed insights and recommendations for clients.
Qualifications
- Bachelor's degree or equivalent experience.
- 3+ years of hands-on experience running Meta Ads and Google Ads campaigns, ideally in a B2B or agency setting.
- Solid grasp of performance marketing fundamentals — funnel metrics, attribution, budget allocation and campaign optimization.
- Ability to multi-task across multiple client accounts and campaigns.
- Strong verbal, written and organizational skills.
Role Details
Position - Marketing Advertising Specialist
Location - Noida Sec 63
Work Mode - On-site
Employment Type - Full-time
Experience - 3+ years
Salary - ₹5 LPA
📌 Marketing Advertising Specialist (Noida)
🏢 The Branding Studio
📍 Noida
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