Job Title: Integrated Marketing Manager - B2B & B2G

Reports To: President

Department: MIL- Technology

Location: Mumbai The Integrated Marketing Manager will be responsible for developing and executing ATL, BTL, digital, branding, and lead-generation strategies to support business growth across B2B and B2G segments. The role will focus on enhancing brand visibility, generating qualified leads, supporting government and corporate business initiatives, and driving integrated marketing campaigns across multiple channels.

Required Qualifications

MBA/PGDM in Marketing, Communications, Business Management, or related field.

Preference

- 8-10 years of experience in integrated marketing, ATL, BTL, and digital marketing.
- 4 Yrs in IT/EdTech Company.
- Proven experience in B2B and B2G marketing environments.
- Experience in government projects, tenders, public sector engagements, technology, healthcare, infrastructure, education, or industrial sectors will be preferred.

Key Responsibilities

- Develop and execute integrated marketing strategies aligned with business objectives and revenue targets.
- Plan and manage ATL marketing campaigns through print media, outdoor advertising, radio, magazines, and industry publications.
- Lead BTL activities including exhibitions, trade fairs, seminars, conferences, customer engagement programs, product launches, roadshows, and dealer meets.
- Drive digital marketing initiatives across Google Ads, LinkedIn, Meta, YouTube, email marketing, SEO, SEM,



and website management.
- Develop and execute lead generation campaigns for corporate and government customers.
- Support business development and tender teams through targeted marketing initiatives and proposal support and Conduct market research, competitor analysis, customer profiling, and industry trend analysis.
- Create marketing collateral including brochures, presentations, company profiles, case studies, whitepapers, and success stories.
- Manage social media strategy, content planning, brand communication, and online reputation management.
- Coordinate with sales, business development, product, and operations teams to drive marketing effectiveness.
- Build relationships with government stakeholders, industry associations, strategic partners, and key customers.
- Monitor campaign performance, analyze key marketing metrics, and recommend optimization strategies.
- Manage marketing budgets and ensure maximum return on marketing investments.
- Coordinate with creative agencies, media agencies, digital partners, and event vendors for timely execution of campaigns.
- Drive customer engagement, customer retention, and brand awareness initiatives.
- Ensure consistency of brand identity and messaging across all marketing channels.
- Prepare periodic reports, dashboards, and management presentations on marketing performance.

If interested, you can share your CV on [email protected]

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